Sony Pictures Launches ‘The Seven Deadly Sins’ NFTs As Its First NFT Collection

Sony Pictures, an American diversified multinational mass media and entertainment studio, continues to make waves in the Web3 market despite its market rivals like LG exiting the market.

Sony Pictures, an American diversified multinational mass media and entertainment studio, continues to make waves in the Web3 market despite some of its market rivals like LG exiting the market. In a recent development, Sony Pictures has partnered with a Japanese pop culture protocol, Yoake, to tokenize Netflix’s “The Seven Deadly Sins” as a non-fungible token collection. This NFT series will launch on the OpenSea NFT marketplace.

Sony Pictures And Netflix Unveils ‘The Seven Deadly Sins’ NFTs

In a March 25 post, Sony Pictures, through its Soneium X account, announced its partnership with Yoake, a Japanese pop culture protocol focused on bringing entertainment to the masses. Together, they have brought “The Seven Deadly Sins,” one of the most iconic anime franchises on Netflix, into the world of NFTs. This first-of-its-kind NFT collection marks a major turning point for anime NFTs, fan engagement, and the future of digital ownership.

1/ This one is for you, ANIME FANS 💿 🌅

The Seven Deadly Sins – An anime IP is dropping the NFT collection with full transfer of ownership and future utilities coming to Soneium!@YOAKEPROTOCOL is teaming up with @OpenSea to bring The Seven Deadly Sins onchain on Soneium.… pic.twitter.com/ZtgFmwdz5R

— Soneium 💿 (@soneium) March 25, 2025

Sony Pictures Entertainment is a diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment products, including animated series, television programs, and recorded videos, through multiple platforms. In April 2021, Netflix and Sony Pictures Entertainment signed a deal where Sony’s theatrical releases will become available on Netflix six months after their theatrical release, marking a significant pay-one-window agreement.

For this collaboration, Sony Pictures Entertainment and Netflix have partnered with Yoake to produce legally licensed digital collectibles from The Seven Deadly Sins. First airing in 2014, The Seven Deadly Sins is a Japanese anime television series adapted from the manga series of the same name written and illustrated by Nakaba Suzuki. The TV series is one of the best-selling anime series on Netflix, with over 55 million copies sold worldwide.

‘The Seven Deadly Sins’ NFT Collection Details

The Sony Pictures and Netflix NFT collection, titled “YOAKE & The Seven Deadly Sins Anime Series,” launched on March 25 on OpenSea, one of the largest NFT market platforms. Soneium, a blockchain infrastructure from Sony Pictures Entertainment, powers this NFT collection. The network will ensure a seamless and secure experience for fans and collectors. Meanwhile, the Yoake & The Seven Deadly Sins Anime Series NFT collection has quickly gained interest among traders. It has generated 3 ETH in trading volume since its launch, and its floor price is 0.0016 ETH.

This NFT collection showcases how blockchain technology can engage fans with their preferred content through verified experiences. It also marks a shift in anime merchandising from physical to digital ownership.