Sony Electronics Singapore Debuts USDC Payments, Making It the First Local Company to Do So

Shoppers in Singapore can now use crypto to pay for gadgets on the Sony Store Online.

Shoppers in Singapore can now use crypto to pay for gadgets on the Sony Store Online.

The feature, which launches today, will allow customers to check out using USDC via crypto exchange Crypto.com’s payment service. It’s the first time Sony is offering direct crypto transactions in the Southeast Asian country.

The stablecoin option, which is currently exclusive to the Sony Store Online, will be available via Crypto.com’s payment system.

With $60.06 billion in circulation, USDC is the second-most prominent stablecoin, following Tether’s USDT at $144.02 billion, according to CoinGecko. Circle, the company behind USDC, filed an S-1 with the U.S. SEC, intending to go public via an IPO.

“We’re pushing to make paying in crypto more mainstream,” said Chin Tah Ang, General Manager of Crypto.com Singapore.

“Partnering with a brand like Sony will help amplify the visibility of crypto payments and provide consumers with the seamless checkout experience they've come to expect from Sony.”

While the offering will start with just one crypto, Sony plans to add support for others in the future.

Sony Singapore did not immediately respond to Decrypt’s request for comment.

The move comes amid a broader shift within Sony’s global operations toward blockchain and Web3 technologies.

Earlier this year, Sony debuted Soneium, a custom-built Ethereum layer-2 network created by its Singapore-based subsidiary Sony Block Solutions Labs.

While Soneium operates quietly in the background, it’s intended to support a wide range of blockchain use cases, spanning digital collectibles, creator tools, and potentially, in-game economies tied to Sony’s entertainment empire.

In September, during its testing phase, Soneium integrated support for bridged USDC, positioning the token as a go-to option for transactions across apps built on the network.

Developers have since used Soneium to launch NFT collections, such as a soulbound drop celebrating Sony’s iconic Aibo robot, and early-stage games, with a growing catalog of consumer-facing tools.

Crypto.com is also expanding its footprint rapidly.

Last month, the exchange signed a non-binding agreement with Trump Media and Technology Group to launch crypto-focused ETFs, including offerings tied to Bitcoin (BTC) and its own Cronos (CRO) token.

Those funds are expected to go live on the Crypto.com platform following regulatory clearance.

CRO has jumped 8.5% on the news to $0.10, according to CoinGecko.