Inspired by the iconic Call of Duty Xbox Live era, the coin has tapped into gaming nostalgia to create a viral phenomenon in the crypto world.
A new Solana meme coin has taken the crypto world by storm, skyrocketing in value by an astonishing 5,200% in just six days. Inspired by the iconic Call of Duty Xbox Live era, the coin has tapped into gaming nostalgia to create a viral phenomenon in the crypto world.
The coin, named 360noscope420blazeit (MLG), was launched in April 2024. Its absurdly long name is a nod to two cherished gaming memes. The ticker MLG references Major League Gaming, a once-thriving esports organization pivotal to the Call of Duty scene before being acquired by Activision. While MLG’s original logo is used for the token (likely without permission), it evokes strong nostalgia for gamers who lived through the era.
What started as a non-serious, gaming-themed crypto project has turned into a cultural movement. By pairing token promotions with streams of throwback Call of Duty montages and custom MLG-themed texture packs, the project has attracted a fiercely loyal community.
According to a Decrypt interview, the token’s “clan leaders” revealed that many fans—initially unfamiliar with crypto—have downloaded Phantom wallets and purchased MLG tokens purely out of love for the retro gaming culture.
MLG’s cult appeal received a significant boost when FaZe Banks, the CEO and co-founder of legendary esports team FaZe Clan, began promoting the coin. His endorsement further bridged the gap between traditional gaming and blockchain culture, driving interest from gamers who might otherwise have avoided crypto.
MLG isn’t just another meme coin; it’s a time machine to the golden days of Call of Duty esports, igniting a sense of community and nostalgia among a generation of gamers. Its meteoric rise is a testament to how well-executed cultural references can breathe life into niche blockchain projects.
Whether MLG can sustain its momentum remains uncertain, but for now, it’s a shining example of how meme coins can resonate beyond the crypto world, tapping into the emotions of mainstream audiences and turning nostalgia into profit.
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