Rumble Introduces Its Canadian-based Digital Wallet, Which Provides Content Creators with Improved Opportunities to Generate Income

Rumble has introduced its Canadian-based digital wallet, which provides content creators with improved opportunities to generate income from their work.

Despite the rapid growth of social media platforms in recent years, many content creators still face difficulties in effectively monetizing their work and reaching new audiences. To improve creator income opportunities, several platforms are introducing new formats of advertising and partnership programs.

In a move that expands on earlier efforts to introduce cryptocurrency to its platform, video-streaming service Rumble has announced the launch of a Canadian-based digital wallet. The service will offer creators improved opportunities to generate income from their work, converging with broader industry trends to introduce new cryptocurrency payment methods.

Announced on Wednesday, the new service will be called Rumble Wallet and will offer creators the opportunity to monetize their content using USDT transactions. The service will also be used to pay creators quickly and efficiently, especially for those operating in international markets.

Announcing the new service, CEO Chris Pavlovski said: “We are focused on creating the best possible experience for our creators and users. Cryptocurrency technology provides a natural solution for making cross-border payments quickly and efficiently, and we are excited to be introducing this capability to our platform.”

The new cryptocurrency wallet will also be more secure and convenient than other solutions currently in the industry, Pavlovski added. To provide creators with fast and lower transaction fee payments, the platform will integrate with USDT, a popular stablecoin.

Earlier this year, Tether announced a strategic investment in the platform as part of a move to support platforms that align with its financial freedom and decentralization values. In December 2024, Tether completed a $775 million investment in the platform.

Announcing the partnership with Tether, CEO Paolo Ardoino said: “We are excited to be partnering with Tether to bring this new service to our creators. Their support has been instrumental in allowing us to launch and develop the platform’s wallet.”

Both Teher and the platform will gain mutual advantages through their newly formed partnership. The platform’s wallet project reflects Tether’s overall strategy to support various key companies through acquiring efforts. Digital platforms are now incorporating cryptocurrencies with Teher’s support as part of a broader industry trend, providing e nd-users with quicker operations and better payment options.

Earlier this year, the platform announced that it had acquired $17 million worth of Bitcoin and planned to further build up its crypto treasury holdings. The move to add Bitcoin to its financial position is part of the platform’s strategy to combat inflation through digital assets.

The platform began adding cryptocurrency to its operations at a time when the platform continues to expand its user base rapidly. In the first quarter of 2025, the platform reached 68 million active monthly users, showing significant user growth in both US and Canadian territories.

The strategic move to integrate crypto into operations is timely for the company as it helps the platform expand its share of the digital content creation market. Several social media platforms are now introducing cryptocurrency payments and creator partnership programs to expand their user base.