Ronin Chain Revived: Diversification Strategy Fuels Growth Amid Bear Market

The Ronin Chain, initially known for Axie Infinity, has witnessed a resurgence due to its diversification strategy. Despite market challenges, the chain has attracted third-party games, including Pixels, resulting in a significant increase in daily active users, market share, and the price of its native token, $RON.

Ronin Chain Resurrected: Strategic Diversification Propels Growth in Bear Market

Introduction

Amidst the prolonged crypto winter and declining interest in its flagship game, Ronin Chain, the blockchain platform initially exclusive to Axie Infinity, has experienced a remarkable resurgence over the past year. Despite challenges, the project developers have successfully revitalized the once-popular chain through a strategic pivot that has attracted new users and bolstered its market share.

A Pivot to Diversification

At its peak in 2021, Axie Infinity dominated the Ronin Chain, boasting an impressive 2.7 million daily active users. However, the bear market's onset led to a decline in the game's popularity, resulting in fewer earnings for players, plummeting AXS prices, and a significant user exodus from the network.

In response, Sky Mavis, the team behind both Ronin Chain and Axie Infinity, recognized the need to diversify their offerings. They decided to open the platform to third-party game developers, a move that proved pivotal for the chain's future.

Offering Value to Game Developers

Ronin Chain provided game developers with capabilities that were lacking in other gaming chains. Its high transaction throughput, proven by its support for the once most popular crypto game, was a major draw. Additionally, onboarded games received advisory support from Sky Mavis, a team with unmatched expertise in building and managing successful blockchain games.

Third-Party Games Flock to Ronin

The strategic pivot paid off handsomely, attracting several games to the platform. One notable addition was Pixels, a browser-based social RPG that previously held the title of most popular Web3 game on the Polygon blockchain. Pixels' transition to Ronin was motivated by the benefits and support offered by the platform and Sky Mavis.

"Sky Mavis is the only company that has reached scalability in Web3 gaming," said Luke Barwikowski, CEO of Pixels.online. "Working with a team that doesn't work on theories but on hands-on, proven experience was a no-brainer. Moving to Ronin was the next step in our journey."

Transformative Growth

The influx of third-party games has been transformative for both Ronin Blockchain and Pixels. Since last October, Ronin's daily active users have surged from approximately 94,000 to a staggering 3.1 million, representing a remarkable 32x increase.

Moreover, Ronin has captured a significant market share, becoming the most popular chain among active gamers as of March, with a market share of approximately 35.4%.

Driving Success: Pixels' Extraordinary Performance

The success of Ronin Chain can be largely attributed to Pixels, which has witnessed extraordinary activity with over 2.3 million active users in the last 90 days. Other games on the platform, such as the third-person RPG Apeiron and the original Axie game, have also shown positive growth, boasting 151,000 and 164,000 active users, respectively.

Positive Impact on $RON Token

The resurgence of Ronin Chain has had a positive impact on the price of $RON, the native token of the blockchain. Despite the ongoing bear market, $RON has seen its price increase by more than six times since last October, with a market capitalization exceeding $1 billion.

Outlook: Continued Growth Anticipated

Whether this growth will continue remains to be seen, but the fundamental factors are strongly in favor of Ronin Chain. The platform's ability to attract high-quality games, coupled with its robust capabilities and the support of Sky Mavis, bodes well for its future.

With the success of both Axie and now Pixels on the Ronin chain, it is likely that more quality games will be drawn to this ecosystem, further enhancing adoption and contributing to its growth. This is expected to have a positive impact on the price of $RON, making Ronin Chain a promising investment opportunity to watch in the evolving Web3 gaming landscape.