Ripple Unlikely to Promote XRP Due to Ongoing SEC Legal Challenges, Expert Says

Ripple is maintaining a low profile in its XRP marketing efforts, with Morgan noting, "I doubt Ripple ever will [promote XRP] and certainly not before legal proceedings are long in the rearview mirror."

Key Takeaways:

Ripple is likely to refrain from actively promoting XRP due to the ongoing legal challenges with the U.S. Securities and Exchange Commission (SEC) over the digital asset’s classification.

While Bitcoin enjoys freedom in promotional activities as it is recognized as a non-security asset, XRP remains under the SEC’s scanner, limiting its promotional activities.

The disparity in regulatory treatment is evident as Bitcoin continues to gain ground with a recent price surge, while XRP’s promotional efforts are hindered by the legal proceedings.

The SEC’s appeal in the Ripple case is expected to set a precedent for U.S. crypto regulation, with the opening brief to be submitted by January 15, 2025.

Despite regulatory uncertainties, XRP’s market performance has seen an uptick, with the digital asset’s price climbing to $0.6454, sparking optimism among some traders.