Rich The Kid, known for his hit songs and flashy lifestyle, posted about a new cryptocurrency token, hyping it up as the next big thing.
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Rich The Kid, the American rapper, has come under fire for allegedly promoting a scam crypto token. The incident has left many questioning the role of celebrities in the crypto space and highlighting the importance of DYOR (Do Your Own Research).
Rich The Kid, known for his hit songs and lavish lifestyle, had posted about a new cryptocurrency token, hyping it up as the next big thing. However, crypto sleuths quickly noticed red flags. The token had all the classic signs of a rugpull — a scam where developers pump up a coin’s value before pulling the plug and vanishing with investors’ money.
Within hours of his post, blockchain trackers reported that the token’s liquidity was drained, leaving buyers with worthless coins.
“Rich The Kid’s account may have been compromised. He posted about a fake Kanye coin! Stay vigilant and avoid any potential scams,” tweeted CryptoEmpressX, a blockchain influencer, on February 23, 2025.
Rich The Kid deleted his promotional post without any explanation, but screenshots of the post quickly circulated online. Many users called him out for promoting what looked like a clear scam. The backlash was swift, with some accusing him of knowingly misleading fans for a quick payday.
The incident sparked a wider discussion about the role of celebrities in promoting crypto projects and the responsibility that comes with it. Many fans and investors rely on the judgment and recommendations of the celebrities they follow, making it crucial for these personalities to thoroughly vet any crypto project before endorsing it.
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