Pi Coin expands real-world usage as payments grow in U.S., South Korea

Pi Coin appears to be transitioning from speculation to utility, with real-world transactions occurring in South Korea and the US.

Pi Coin, one of 2025’s most talked-about cryptocurrencies, is finally transitioning from the shadows of hype and speculation to real-world usage and acceptance.

No longer just a digital token people mined on their phones, Pi is now being used to buy actual products and services. From skincare shops in Seoul to real estate in Florida, businesses are starting to say yes to Pi.

In South Korea, there has been a surge in interest in cryptocurrencies, leading to diverse coins being used in surprising ways.

For instance, cosmetics and skincare brands are now accepting cryptocurrencies as payment, reflecting the younger generation’s preference for such payment methods.

In total, more than 580 businesses in South Korea are now accepting Pi Coin, showcasing its increasing purchasing power and utility in daily transactions.

Among the businesses are plastic surgery clinics, which speaks to the broad acceptance and confidence that several sectors have in the cryptocurrency.

In the United States, particularly in Florida, Zito Realty has notably begun accepting Pi Coin for real estate transactions.

This move coincides with Florida’s known progressive stance on cryptocurrencies, which includes planned legislation to create a state-level Bitcoin reserve.

The acceptance of Pi Coin by such a significant player in the real estate market further legitimizes its use as a practical currency.

In another major step forward, fintech company Banxa has started offering Pi Coin through its cards and digital wallets. This makes it easier for everyday users to buy and use Pi.

Earlier this year, Banxa also purchased 30.5 million Pi Coins, valued at nearly $19 million, showcasing its strong belief in Pi’s future potential.

This move was part of a broader investment in four cryptocurrencies, demonstrating Banxa’s commitment to expanding its portfolio and supporting emerging digital assets.

By enabling direct buying and selling and investing in the token itself, Banxa is playing a crucial role in helping Pi move closer to becoming a widely usable digital currency.

When Pi Coin first launched, it saw a huge price spike — a 2,524% increase within just seven days. But since February 27, the token’s value has dropped over 76.65%.

Still, the price is holding strong at $0.6575 — which is 552.183% higher than where it started on February 20.

In the past week alone, Pi Coin has risen by 42%. Over the last 24 hours, it gained more than 10.3%.

The Relative Strength Index (RSI) for Pi stands at 42.84, which suggests there’s room for further growth.

If Pi manages to break above the important Fibonacci retracement level of $0.73, it could kick off a fresh bullish rally, according to technical analysis.