Best Online Gold Dealers of 2024

Our top picks, listed alphabetically, include American Hartford Gold, APMEX, Goldco, JM Bullion and Orion Metal Exchange.

Our Top Picks for Best Online Gold Dealers of 2024

Best Online Gold Dealer Reviews

Best Reputation: American Hartford Gold

Why we chose it: American Hartford Gold is highly rated across many consumer review platforms and is known for its excellent customer service.

The company stands out prominently for its strong online reputation. It has been in business since 2015. During that period, it has garnered high ratings from consumer advocacy and review organizations. American Hartford Gold is accredited by the Better Business Bureau (BBB) and holds an A+ rating, as well as an AAA rating from the Business Consumer Alliance (BCA). Additionally, consumer reviewers give American Hartford Gold positive remarks across multiple user review websites, including 4.8 stars out of a possible 5 on TrustPilot.

American Hartford Gold doesn’t offer as many precious metal products as some of its competitors. Notably absent from its product line are platinum and palladium products. Additionally, the website doesn’t include pricing information for the products. Customers must call to inquire about the cost of each item. However, American Hartford Gold offers a price match guarantee, which ensures its product line is priced competitively, and has a three-step buyback program that doesn’t include any fees.

Best Product Selection: APMEX

Why we chose it: American Precious Metals Exchange (APMEX) offers customers a wide range of investment choices, including rare coins, collectibles and IRA-eligible precious metal products. Its website notes that it has more than 30,000 products available and 1.7 million customers.

With over 20 years in business, an A+ rating from the BBB, an AAA rating from the BCA and a clean record with the Consumer Financial Protection Bureau (CFPB), APMEX is among the market's most trusted online gold dealers. The company’s large selection of precious metals ranges from silver and platinum bars to medieval and ancient coins. APMEX also offers products that are eligible for self-directed IRA investment. The company offers secure storage of precious metals through Citadel, which is backed by Brink’s Global Services.

There is a 4% discount if you pay with paper checks, eChecks, bank wire or trade. You may pay more if you use a credit card, PayPal or Bitcoin. Additionally, the company offers free shipping on orders over $199.

Best Investor Education: Goldco

Why we chose it: Compared to other online gold dealers, Goldco’s website is one of the most comprehensive resources for learning about investing in precious metals, which can be especially helpful for beginners.

The company has published over 800 articles on the subject, with the content collated into one searchable library for users of all experience levels. Whether you want to read a beginner’s guide to investing in precious metals or gold IRAs, discover what to expect from the Federal Reserve over the next few months or how silver prices could be impacted by the electric vehicle industry, you can find what you’re looking for in Goldco’s resources.

Goldco offers a full selection of precious metal products, including IRA-eligible metals. Although the company provides a lot of educational material about investing in these physical assets, the website doesn’t give much information about Goldco’s products outside of its gold and silver coin offerings. Shoppers must call customer service to learn more about pricing and to make a purchase.

Best for Transparency: JM Bullion

Why we chose it: JM Bullion offers an array of precious metal products, including gold, silver, platinum, palladium and copper in the form of coins, rounds and bars as well as rare metal bullion. Each product page contains detailed information about the item, including its history, weight, condition and more.

The price you pay for any given item will vary depending on your chosen payment method. The different costs are outlined on the product page before you add the item to your cart. You’ll pay the least per item if you purchase via eCheck, paper check or bank wire transfer. JM Bullion also accepts debit cards, Bitcoin (or other cryptocurrency) and PayPal, but you’ll pay a bit more per item when you use those payment methods.

If you purchase a large amount, JM Bullion offers a volume (or bulk) discount. The more you purchase, the less you may pay for a particular asset. There is also a discount for active military service members.

We consider JM Bullion’s purchasing process to be quick and straightforward. All orders over $199 ship for free with insurance. You can return your order within five days but may be responsible for any market losses. JM Bullion will buy your gold and silver, according to its website, it maintains a minimum “Sell-To-Us” amount of $1,000. For amounts under $1,000, the company provides a local directory to help sellers find buyers in all 50 U.S. states and Washington, D