The innovative collaboration between Nice Gang and the U.S. Mint is designed to reach a new generation of collectors.
Mobile gaming studio Nice Gang has joined forces with the United States Mint to offer special, limited-edition coins to players of its upcoming mobile video game Eighth Era, making Nice Gang the second company to collaborate with the Mint on such a promotion, following DC Comics.
The innovative collaboration between Nice Gang and the U.S. Mint is designed to reach a new generation of collectors, as Eighth Era players will be granted early access to the unique silver bullion coins, which will feature a first-of-its-kind privy mark. This marks a groundbreaking step for a game studio to reward players with physical collectibles.
Founded by a team of entertainment, gaming, and collectibles veterans, Nice Gang has a deep dedication to numismatics, which is evident in Eighth Era. The game will appeal to younger collectors, thanks to its major characters, levels of play, and rewards, which are all inspired by historical coins.
“Among the coins featured in the game are an ancient Greek Athenian Owl tetradrachm, the 1839 British £5 Una and the Lion gold coin, an Indian Head/Buffalo nickel, and an early 20th century Saint-Gaudens Double Eagle,” said Mark Salzberg, founder of Certified Collectibles Group and Numismatic Guaranty Corporation, who is also involved in Nice Gang.
“The extraordinary game's major characters, levels of play, and rewards are all inspired by historical coins, such as an ancient Greek Athenian Owl tetradrachm, the 1839 British £5 Una and the Lion gold coin, an Indian Head/Buffalo nickel, and an early 20th century Saint-Gaudens Double Eagle,” Salzberg explained.
According to Mint Director Ventris Gibson, “The partnership with Nice Gang furthers the Mint’s commitment to nurturing the next generation of collectors. Like our collaboration with DC Comics, this initiative allows us to connect authentically with a new and younger demographic. This is a truly transformative opportunity for the Mint.”
Eighth Era is a free-to-play mobile game in which players have chances to win physical coins in a variety of metals and finishes, thanks to the game's 90-plus unique characters. Now, with the landmark U.S. Mint collaboration, players will additionally gain unprecedented early access to limited-edition American Eagle silver dollar coins with a special star privy mark. Plans are already in place for a second offering of American Eagle silver dollars featuring an eagle-in-flight privy mark for Eighth Era players.
“This is a total paradigm shift in the gaming industry,” said Salzberg, who is also the Nice Gang chairman. “And with the collectibles market size hitting $426B and mobile games grossing $108B in 2023, this is a tremendous opportunity to activate a new generation of collectors. It doesn’t hurt that gamers are also huge collectors.”
Eighth Era is expected to hit mobile app stores worldwide in October 2024. To learn more about the game and sign up for notifications for the unique United States Mint offerings, visit www.NiceGang.com.