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Is the NFT Market Cooling?
Bored Ape Yacht Club #9258, once owned by comedian Kevin Hart, recently traded for a mere 13.26 ether ($46,200) on Blur, a non-fungible token (NFT) exchange. This is a far cry from the 79.5 ether ($200,000) Hart paid for it in January 2022, according to data from Blur.
Did Celebrities Hype Up NFTs?
Hart's purchase was facilitated by crypto startup MoonPay, which reportedly helped celebrities like Justin Bieber, Madonna, and Jimmy Fallon acquire Bored Ape NFTs. MoonPay's assistance often came in exchange for promotional activities, though the company has denied providing free NFTs.
Celebrities and NFT Lawsuits
In December 2022, Hart, MoonPay, Bored Ape creator Yuga Labs, and other celebrities were hit with a class-action lawsuit alleging undisclosed celebrity endorsements. Auction house Sotheby's was also added to the list of defendants last summer.
Has the NFT Market Peaked?
Since its launch in 2021, the Bored Ape Yacht Club has been a symbol of the NFT market. However, the collection has seen a decline in its floor price, reaching around 14 ether on March 23, down from a peak of over 150 ether in May 2022, according to CoinGecko data.
Is the NFT Bubble Bursting?
The recent decline in NFT prices has raised concerns about the sustainability of the market. Some analysts believe that the initial hype surrounding NFTs has subsided, leading to a correction in prices. Others argue that the market is still in its early stages and that NFTs have long-term potential.
Are NFTs a Fad or the Future?
Only time will tell whether the NFT market will continue to grow or fade into obscurity. However, the recent price declines and legal challenges have certainly cast a shadow over the once-booming sector.
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