Nexo Expands Latin America Presence with New Acapulco Tennis Open Alliance

Nexo, a dominant digital assets wealth platform, made its official move into the sport sponsorship of high-end sports when it entered a partnership with Acapulco Tennis Open.

Nexo, a leading digital assets wealth platform, has officially entered the world of high-end sports sponsorship with a partnership with the Acapulco Tennis Open. As an official sponsor of the prestigious ATP 500 event, Nexo will further establish its presence in Latin America and advance its vision for sustainable wealth creation in the region.

The Abierto Mexicano Telcel, presentado por HSBC, or Acapulco Tennis Open, will host world-ranked professional tennis players from February 24 to March 1, 2025, at Arena GNP Seguros. Among those scheduled to compete are Alexander Zverev, Casper Ruud, and Tommy Paul. As part of this agreement, Nexo aims to expand its international footprint and continue shaping its vision of integrating digital assets into mainstream industry verticals, including sports.

Nexo's sponsorship of the Acapulco Tennis Open is a testament to the company's strategic principles, perseverance, and long-term approach to success. Being a company dedicated to digital assets solutions, Nexo equates tennis achievements with wealth creation, both of which demand vision, self-discipline, and an indomitable spirit. This sponsorship also reflects Nexo's commitment to delivering long-term value and solutions to customers in the realm of wealth creation and the mass adoption of digital assets.

Nexo Expands Latin America Presence with New Alliance

Established in 2018, Nexo boasts assets under management valued at over $11 billion and over $320 billion processed to date. The company provides unparalleled access to customer-centric financial products and solutions. Nexo offers crypto-backed loans, interest-generating savings accounts, advanced trading capabilities, and liquidity solutions, including the world's first dual-mode crypto credit and debit card. As part of its expansion plan towards 2025, Nexo is rolling out artificial intelligence-driven technologies, enhanced cross-border payments, and拡大coverage in Latin American markets.

Describing the synergy between professional tennis and digital finance, Kosta Kantchev, Co-founder and Executive Chairman of Nexo, highlighted that both domains rely on strategic implementation and enduring efforts to achieve greater heights. He stated that this sponsorship reflects Nexo's belief in the enduring value of long-term wealth creation and fiscal prudence.

José Antonio Fernández Celorio, COO of the Acapulco Tennis Open, remarked on the natural affinity between Nexo and the event, as both entities are renowned for their precision, perseverance, and adaptability on their respective playing fields. He extended an invitation to Nexo to join the world of tennis and expressed appreciation for the company's mission to empower clients in the financial markets.

As the main sponsor of the Acapulco Tennis Open and other high-profile Mexican tennis tournaments, Mextenis continues to elevate the nation's presence in the world of sports and entertainment. This agreement with Nexo also contributes to the tournament's reputation and the broader cause of digital finance in sports.

By aligning itself with a globally recognized event, Nexo further demonstrates its commitment to driving financial innovation and expanding its services worldwide. Its sponsorship of the Acapulco Tennis Open is a strategic move in bridging the gap between traditional finance and the digital assets economy.