Multi-Engine Gaming Platform PlaysOut Raises $7M to Expand Its Presence in the Global Hyper-Casual Games Market

The multi-engine gaming platform is expanding its presence in the global hyper-casual games market, offering new engagement and monetization opportunities for super apps worldwide.

LONDON, March 14th, 2025, Chainwire

PlaysOut, the multi-engine mini-game platform, today announced a $7 million seed funding round led by OKX Ventures, KBW Ventures (founded by HRH Prince Khaled bin Alwaleed), and Kenetic Capital. The round also saw participation from strategic investors including Pacific Century Group (led by Richard Li), Gam3Girl Ventures, Oak Grove Ventures, Aptos, Ankaa, Kestrel0x1, Venture Souq, Yugana Labs, Sentor Investments, Longling Capital, and angel investors.

PlaysOut is expanding its presence in the global hyper-casual games market, offering new engagement and monetization opportunities for super apps worldwide. With its vast mini-game library and multi-engine compatibility, PlaysOut aims to capture a significant portion of the $6-10 billion mini-game market.

Mini-games are quickly becoming a key part of super apps, and they provide a valuable new revenue stream, enhance user retention, and drive engagement. PlaysOut’s platform is operated through a standalone, “Steam-like” platform, where users can easily discover and play games.

Mini-game developers can rapidly integrate their games into high-traffic apps using PlaysOut’s SDK and tools, allowing brands to capitalize on the booming mini-game market. PlaysOut is also bridging the gap between Web2 and Web3, empowering developers to unlock new monetization models by building assets on-chain and exploring token-based incentives, NFT integrations, and blockchain-powered economies.

PlaysOut’s competitive edge lies in its technical capabilities and strategic vision:

Major platforms like LinkedIn, Meta, WeChat, Telegram, The New York Times, and Netflix are continuing to invest in gaming to enhance user engagement. PlaysOut offers a framework for brands to integrate gaming into their ecosystems, providing new avenues for audience interaction and data-driven insights.

PlaysOut’s momentum is further accelerated by a growing network of global partners and collaborators. The platform benefits from a Tencent Cloud partnership, leveraging world-class infrastructure to ensure scalable growth. Over 200 mini-game developers contribute to its rapidly expanding game catalog, fostering a vibrant community of creators. The platform is extending its Web3 ecosystem with collaborations involving OKX, Aptos, Movement KAIA, TON, Avalanche, and other strategic partners. Additionally, major platforms in the telecom, food delivery, ticketing, and global ride-hailing services sectors are partnering with PlaysOut to expand its reach and influence.

Key Products to Drive the Future of Gaming:

Upcoming Test Launch and Industry Impact

With a test version launching in the coming weeks, PlaysOut is set to reshape the mini-game ecosystem and ignite a new wave of user, engagement across super apps. As the global mini-game market continues to expand, PlaysOut stands at the forefront, ready to capture a commanding share of the industry.

This funding round supports PlaysOut’s ongoing efforts to advance its platform, offering opportunities for collaboration with brands, developers, and industry stakeholders.

About Playsout

PlaysOut is a leading force in mini-game programs for super apps, utilizing multi-engine technology and seamlessly aligning with the Weixin Mini-Program framework. Integrating thousands of mini-games into super apps across a $6 billion market, PlaysOut is transforming digital interaction and retention.

Its advanced SDK and embedded traffic integration empower developers to launch high-quality mini-games effortlessly, unlocking new revenue streams and supercharging engagement across App environments. With a “Steam-like” platform that bridges Web2 and Web3, PlaysOut fuses traditional gaming with token-based monetization to elevate gaming experiences.

Strategic alliances with Tencent Cloud, over 200 top-tier developers, and leading Web3 ecosystems such as OKX, KAIA, APTOS, MOVEMENT, SOLANA, and TON solidify its competitive edge. PlaysOut is not only simplifying integration for super apps but also setting a bold new standard in secure, user-driven content and reshaping the future of interactive entertainment.

Media Contact:

Olivia GoldEmail: [email protected]Website: https://playsout.com