Moonray Expands Brand with Graphic Novels and Strategic Partnerships

Moonray Studios has ventured beyond the realm of gaming to establish a broader narrative universe. The studio has published two graphic novels tied to the Moonray storyline: “Mother’s Skin” (2023) and “Echoes of Ascension” (2024).

Moonray, a fast-paced web3 action-combat game developed by Moonray Studios, has achieved a significant milestone ahead of its upcoming PlayStation 5 release. The game's first NFT collection, known as the "Godspawn NFTs," has completely sold out, marking a major success for the project.

A total of 5,000 free-to-mint NFTs were up for grabs in a first-come, first-served launch phase, and they were quickly claimed by eager fans. These NFTs, which represent a unique digital asset within the Moonray universe, serve as a key to accessing exclusive in-game items, playtests, and special events.

As of the latest data, the floor price for these Godspawn NFTs stood at 0.008 ETH, indicating a strong demand for these digital collectibles among secondary market traders. Notably, these NFTs also come with an allocation of the upcoming $MNRY token, which will be used as the game's central currency.

Backed by prominent Web3 venture firm Animoca Brands, Moonray has been rapidly gaining traction across multiple platforms. The game is set to launch on PS5 in 2024 as part of a larger initiative to integrate web3 mechanics into a console gaming experience, bridging the worlds of gaming and blockchain.

The Godspawn NFT collection is designed to enhance the user experience within Moonray's ecosystem, providing a range of exclusive benefits for holders. These NFT owners will gain access to unique in-game utilities, special events, and early access to specific features.

Originally introduced to select players in March 2022, Moonray has since expanded its reach and now offers gameplay via the Epic Games Store, although the current version does not yet incorporate blockchain components. Built on the Ethereum blockchain, the game promises a fast-paced action-combat experience with multiple PvP modes, including 4v4 arena combat and large-scale battle royale options. These modes are designed to reward player progression, making it an attractive proposition for those seeking engaging competitive gameplay.

Moonray Studios Expands Brand with Graphic Novels and Strategic Partnerships

Since its inception in 2021, Moonray Studios has ventured beyond the realm of gaming to establish a broader narrative universe. The studio has published two graphic novels tied to the Moonray storyline: “Mother's Skin” (2023) and “Echoes of Ascension” (2024). Written by renowned comic book artist Brandon Graham, these novels provide fans with deeper insights into Moonray's lore and characters.

These titles are available in over 4,000 bookstores across North America and the UK, including major retailers like Midtown Comics and Barnes & Noble, helping to expand the franchise's reach and strengthen fan engagement.

In addition to its publishing efforts, Moonray Studios has pursued several strategic alliances to bolster game development, content streaming, and user acquisition. The studio collaborates with Digital Void for game development, Reel FX for streaming content, and well-known gaming guilds such as YGG, Snack Club, and Unix for audience growth. These partnerships are expected to expand the game's exposure and attract diverse user bases, from mainstream gamers to web3 enthusiasts.

Moonray Studios’ CBO and co-founder, Hans Andersson, indicated that the Godspawn NFTs play a central role in the company's ecosystem, offering a way for the studio to deepen engagement with the broader web3 community. He highlighted the NFTs' role in providing access to exclusive in-game items, playtests, and special events, noting that the studio has curated partnerships for these events that align with the community's interests.

The studio's dual focus on console integration and rewarding its web3 community represents an inclusive approach to expanding its audience. Andersson stressed that while Moonray prioritizes its console platform, it remains committed to offering web3 users unique value through digital assets like the Godspawn NFTs, enabling them to enhance their gameplay experience.

NFT Market Rebounds, Sparking Interest in New Digital Collections

The strong reception of Moonray's Godspawn NFTs comes amidst a broader resurgence in the NFT market, which witnessed $91 million in transactions over the past week. This revival has been influenced by the improving performance of key cryptocurrencies like Bitcoin, Solana, and Ethereum, driving renewed interest in digital assets and collectible NFT collections. Moonray's achievement underscores a growing trend of merging gaming with web3 functionalities, potentially setting a precedent for future projects seeking to tap into both traditional and blockchain-enabled gaming ecosystems.

As Moonray prepares for its console debut, the game's success with Godspawn NFTs signals positive momentum, with both the gaming and blockchain communities closely watching its next developments. Through its multi-faceted approach—spanning NFTs, graphic novels, and strategic partnerships—Moonray Studios appears well-positioned to drive web3 adoption in mainstream gaming.