Moongate Launches Its Native Token, MGT, to Reshape Brand-Consumer Engagement and Redefine the Value of User Attention

Moongate has officially launched its native token, MGT, marking a significant milestone in the company's mission to reshape brand-consumer engagement and redefine the value of user attention.

Hong Kong, November 28, 2024 — Moongate, the first attention asset protocol for real-world activations, has announced the launch of its native token, MGT. This marks a significant step in the company’s mission to redefine the value of user attention and reshape brand-consumer engagement.

Launched in 2022, Moongate Protocol is a Web3 infrastructure solution that enables brands to create and distribute smart tokens for various use cases, including NFT memberships, event tickets, and token-gated benefits. With over 3,800 brands and creators actively utilizing the protocol, including Binance, OKX, Token2049, EthDenver, Animoca, Wonderfruit, ComplexCon, and Sony, Moongate has already played a substantial role in the emerging attention economy.

To date, the protocol has empowered thousands of brands to launch smart token campaigns, driving engagement from more than 1.7 million end users. As the digital landscape continues to evolve, the MGT token introduces a structured, incentive-based model for both brands and consumers.

Designed to support real-world brand activations, loyalty programs, and consumer engagement, MGT allows users to earn rewards through participation in token-based campaigns. At the same time, brands can leverage the protocol to interact more meaningfully with their audiences and gain valuable insights into their engagement levels.

In line with Moongate’s vision to democratize attention assets and further fuel growth, the company successfully secured over $5.2 million in total funding. This includes investments from CMCC Global, Cogitent Ventures, and Token Bay Capital, as well as public sale proceeds from multiple Tier-1 launchpads.

The fundraise reflects strong market interest in Moongate Protocol and MGT, highlighting growing recognition of Moongate’s role in the attention economy. Following the launch of the MGT token, it is now trading on Bitget, KuCoin, Gate.io, MEXC, and PancakeSwap.

Moongate’s platform empowers brands to create and distribute smart tokens, offering a streamlined solution for businesses to connect directly with users both online and offline. Through initiatives such as NFT memberships, event tickets, and token-gated benefits, Moongate facilitates real-world utilities for brands. MGT is at the core of this ecosystem, serving as the primary medium for rewards, user incentives, and engagement tracking.

“We believe that MGT will fundamentally shift how users and brands perceive and value engagement,” said Jonathan Mui, CEO of Moongate. “With MGT, users gain real benefits for their interactions, while brands can access insights and audiences that reflect genuine interest and commitment.”

The launch of MGT brings multiple features to users and brands:

A Gateway to Attention Assets: MGT serves as the key to Moongate’s attention asset ecosystem, enabling users to participate in token-based campaigns, earn rewards, and engage with brands in meaningful ways.

User Incentives and Rewards: MGT is the primary medium for rewarding users for their participation in brand activations, loyalty programs, and other initiatives powered by Moongate Protocol.

Engagement Tracking and Data Layer: MGT plays a crucial role in Moongate’s data layer, where on-chain engagement data is collected, analyzed, and monetized by key stakeholders in the ecosystem.

For more information about MGT tokenomics, users can visit Moongate’s Medium.

In line with Moongate’s commitment to rewarding early supporters, the protocol will distribute a portion of the total MGT supply through a community airdrop. The snapshot was taken on November 15, 2024, and eligible users can now claim their MGT tokens on claim.moongate.id.

With the launch of MGT, Moongate is set to expand its platform features while strengthening its partnerships with both Web2 and Web3 brands. Upcoming updates include enhanced staking features, an expanded rewards marketplace, and the release of MoonPad, a launchpad for partner token campaigns. These developments aim to deepen user participation and provide brands with powerful tools to create immersive experiences for their audiences.

For more information on MGT and Moongate’s vision for the future of attention assets, users can visit Moongate’s official website.

About MoongateMoongate is an attention asset protocol disrupting the $1T+ attention economy. The protocol consists of two key layers—a utility layer for brands to issue smart token campaigns for real-world engagement, and a data layer where such on-chain engagement data are monetized at scale by key stakeholders. Moongate aims to disintermediate centralized platforms to maximize brand-consumer value. It also introduces an innovative “engage-to-earn” mechanism that promotes active consumer participation for brand rewards and a share of MGT emission.

To learn more users can visit Moongate’s Official Website | Twitter | LinkedIn

ContactJonathan Mui, CEO at