Milk Partners, the Company behind the Blockchain-based Loyalty Integration Platform MiL.k, Has Revealed Plans to Transition to Arbitrum

This move aims to enhance its global Web3 ecosystem and establish a more scalable and efficient infrastructure.

Milk Partners, the company behind the blockchain-based loyalty integration platform MiL.k, has announced its transition to Arbitrum, the largest Ethereum Layer 2 network, to expand its global Web3 ecosystem and establish a more scalable and efficient infrastructure.

The announcement, made on the 27th, follows MiL.k’s decision to shift from the Luniverse chain to Arbitrum One Chain in response to the rapidly evolving blockchain landscape.

The move aligns with MiL.k’s broader strategy of optimizing its technological framework for Web3 applications and strengthening collaborations within the global blockchain industry.

MiL.k's platform addresses the challenge of integrating and exchanging reward points from various service providers, an issue largely unaddressed due to disparate databases and policies among companies. By leveraging blockchain technology, MiL.k has introduced a new standard for point utilization, fundamentally transforming the loyalty market.

MiL.k has experienced substantial growth by forming a robust loyalty ecosystem in partnership with major domestic and international service providers. Some notable collaborations include AirAsia, a global airline; Yanolja, South Korea's leading online travel agency; OK Cashback, the loyalty system under SK Group, Korea's second-largest conglomerate; Lotte L-Point, operated by Lotte Group; CU, the leading convenience store chain in Korea; and Megabox, a major multiplex cinema chain in the country.

Through the transition to Arbitrum, MiL.k aims to amplify its global reach by forging new Web3 partnerships within the Arbitrum network and with international service providers. Arbitrum, recognized as a premier Ethereum Layer 2 solution, provides high scalability and supports over 1,000 projects, including 420 decentralized finance (DeFi) ventures, 33 artificial intelligence and decentralized physical infrastructure (DePin) initiatives, and 63 gaming projects.

By leveraging Arbitrum's advanced technology and extensive global network, MiL.k will accelerate its market expansion through joint marketing efforts with diverse blockchain-based projects. Both MiL.k and Arbitrum are set to leverage their strengths to drive global business growth.

MiL.k, boasting 1.5 million decentralized application (DApp) users, will work in tandem with Arbitrum, which brings deep technical expertise and an expansive industry network. Their strategy includes expanding their presence in international markets, particularly in Asia, by launching a series of Web3-driven marketing and business initiatives.

The leadership at Milk Partners has emphasized that this transition is not merely a change in blockchain networks but a strategic step toward accelerating MiL.k's international expansion. They view their collaboration with Arbitrum as a significant milestone that will position MiL.k as a prominent player in the global Web3 landscape.

Despite the migration to Arbitrum, MiL.k remains committed to maintaining and strengthening its existing collaboration with Lambda 256, the operator of the Luniverse chain. Both companies have agreed to continue working together to enhance blockchain stability and improve the overall infrastructure and services. This continued partnership is expected to contribute to the sustained development of a reliable and scalable blockchain ecosystem for MiL.k users.