MiL.k migrates to Arbitrum to expand global web3 business

– MiL.k decided to onboard on Arbitrum for accelerating its global business expansion

Milk Partners, the company operating the blockchain-based loyalty integration platform MiL.k, has announced plans to migrate to Arbitrum, the world’s largest Ethereum Layer 2, for the full-scale expansion of its global Web3 business.

The company plans to move its mainnet from the Luniverse chain to the Arbitrum One Chain by March to secure infrastructure optimized for the Web3 business in the fast-changing market and strengthen partnerships in the global blockchain ecosystem.

MiL.k is a DApp that supports the integration and exchange of reward points from various service companies. It solves the difficulties arising from different databases and policies for each company with blockchain technology, introducing a new standard of point utilization and revolutionizing the market. MiL.k has rapidly grown by establishing a loyalty ecosystem in collaboration with major domestic and international service companies such as AirAsia (global airline), Yanolja (No.1 online travel agency in Korea), OK Cashback (loyalty system of SK Group, the second largest group in Korea), Lotte L-Point (loyalty system of Lotte Group), CU (market No.1 convenience store in Korea), and Megabox (top multiplex in Korea).

Through the Arbitrum migration, MiL.k aims to solidify its global presence by actively pursuing diverse web 3 partnerships within the Arbitrum ecosystem and global service companies. Arbitrum is the representative Ethereum Layer 2 solution which offers the highest scalability to more than 1,000 projects, including 420 DeFi projects, 33 AI & Depin projects, and 63 gaming projects. By leveraging Arbitrum’s technological strengths and global influence, MiL.k will accelerate the global business development and market penetration through marketing collaborations with various projects.

Both parties are planning to actively expand global business together based on the 1.5 million DApp users of MiL.k and the technical expertise and network of the Arbitrum Foundation. In particular, to strengthen the presence in global markets primarily in Asia, both parties plan to initiate various Web3-based marketing and joint projects.

“This migration is a strategic decision that will accelerate MiL.k’s global expansion, going beyond a mere transition of the mainnet. Through the collaboration with Arbitrum, the positioning of the MiL.k will be a leading global web3 project,” said Jayden Jo, CEO of Milk Partners.

Meanwhile, even after migrating to the Arbitrum, MiL.k will maintain and strengthen its close collaboration with ‘Lamda 256’, operating company of the Luniverse chain. Both companies have agreed to actively cooperate to enhance stable blockchain infrastructure and services.