MicroStrategy Rebrands as Strategy, Unveils New Logo to Reflect Bitcoin and AI Focus

The company's new logo features a stylized "B", symbolizing its position as the largest Bitcoin Treasury Company.

Technology company MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC/USD) and artificial intelligence.

Here's a summary of the key details:

Company Rebrands as 'Strategy'

As part of the transition, Strategy has launched new websites for its AI-powered business intelligence software at StrategySoftware.com and a new merchandise store at store.strategy.com.

The company's new logo features a stylized "B," symbolizing its position as the largest Bitcoin Treasury Company. It has also adopted orange as its primary brand color, aligning with Bitcoin's identity while representing energy and intelligence.

"Strategy is one of the most powerful and positive words in the human language. It represents a simplification of our company name to its most important, strategic core," said Michael Saylor, Founder and Executive Chairman of Strategy.

Phong Le, President and CEO of Strategy, highlighted the company's role in two of the most transformative technologies today.

"Our new name powerfully and simply conveys the universal and global appeal of our company and the value we bring to the strategies of our shareholders, customers, partners, and employees," said Le.

The rebrand comes as the company continues to expand its Bitcoin acquisition strategy. Strategy recently announced a $563.4 million preferred stock offering.

The company plans to use the proceeds for general corporate purposes, including further Bitcoin purchases and working capital.

Strategy's Bitcoin holdings have now grown to 471,107 BTC, following its latest acquisition of 10,107 Bitcoin at an average cost of $105,596 per BTC.

This marks the company's twelfth consecutive week of Bitcoin accumulation, adjusting its total cost basis to $64,511 per Bitcoin.