MicroStrategy co-founder Michael Saylor has signaled that the company may soon increase its massive Bitcoin holdings

This is while revealing that over 13,000 institutions now have direct exposure to its stock

MicroStrategy, Inc. (NASDAQ:MSTR) co-founder Michael Saylor has hinted at a potential increase in the company’s massive Bitcoin holdings.

This comes as the company reported that over 13,000 institutions now have direct exposure to its stock, further solidifying MicroStrategy’s role as a gateway between traditional finance and the crypto market.

MicroStrategy expanded its Bitcoin holdings on April 14 with the purchase of 3,459 BTC at an average price of $82,618. This pushed the company’s total BTC holdings to 531,644, now valued at over $44.9 billion.

Strategy has acquired 3,459 BTC for ~$285.8 million at ~$82,618 per bitcoin and has achieved BTC Yield of 11.4% YTD 2025. As of 4/13/2025, we hodl 531,644 $BTC acquired for ~$35.92 billion at ~$67,556 per bitcoin. $MSTR $STRK $STRFhttps://t.co/hJCquZc5HJ

As always, stay tuned for more updates and analysis on institutional activity in the Bitcoin market with Hashflow.

As reported by The Shib Daily, Saylor, known for signaling upcoming Bitcoin buys with his Sunday BTC chart posts, later shared a detailed breakdown of investor exposure to MicroStrategy.

“Based on public data as of Q1 2025, over 13,000 institutions and 814,000 retail accounts hold $MSTR directly. An estimated 55 million beneficiaries have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios,” Saylor wrote in an X post.

Based on public data as of Q1 2025, over 13,000 institutions and 814,000 retail accounts hold $MSTR directly. An estimated 55 million beneficiaries have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios.

— Michael Saylor (@michael_saylor) April 15, 2025

MicroStrategy’s rising appeal among both institutional and retail investors has become a notable force in funneling capital away from traditional finance and into Bitcoin.

By issuing corporate debt and equity to fund its aggressive strategy to expand its Bitcoin holdings, the company offers shareholders indirect exposure to the world’s leading cryptocurrency.

As investor interest grows and capital inflows accelerate, MicroStrategy continues to expand its holdings—supporting the long-term value of Bitcoin’s limited supply and nudging prices upward in the process.

MicroStrategy’s inclusion in the Nasdaq 100 in December 2024 marked a significant milestone, attracting increased capital to Bitcoin through passive investors with exposure to the tech-heavy index.

The Nasdaq 100 is a stock market index that tracks the 100 largest non-financial companies listed on the Nasdaq exchange. Known for its heavy weighting in the tech sector, it includes major players across industries such as software, biotech, retail, and communications, and serves as a benchmark for innovation-driven growth in the U.S. economy.

With growing exposure through ETFs, pensions, and tech-heavy indices like the Nasdaq 100, MicroStrategy is increasingly seen as a proxy for Bitcoin exposure in conventional markets. Whether this strategy will prove sustainable in the face of market volatility remains to be seen, but for now, it signals a bold bet on the future of decentralized assets.