MicroStrategy Co-Founder Michael Saylor Reveals the Company's Bitcoin Success Principles

Michael Saylor recently took it to Twitter to share MicroStrategy's "exclusive relationship" with Bitcoin, including certain principles that enabled the

MicroStrategy co-founder and executive chairman Michael Saylor has unveiled the company’s Bitcoin success principles, revealing the strategies that have led to impressive gains in market capitalization and share price.

The principles, shared on Blockworks’ X, highlight MicroStrategy’s enduring commitment to Bitcoin (BTC) and its role in shaping the company's financial trajectory.

According to Saylor, MicroStrategy's principles include buying and holding BTC indefinitely, exclusively, and securely. The company aims to continuously acquire more BTC to achieve a positive BTC yield.

Furthermore, MicroStrategy plans to issue fixed income securities backed by BTC, aiming for MSTR to outpace BTC through intelligent leverage. The company also prioritizes MSTR common stock's long-term value creation and promotes the global adoption of BTC as a treasury reserve asset.

As part of its Bitcoin strategy, MicroStrategy is also committed to growing rapidly and responsibly, keeping investors informed, and maintaining a pristine balance sheet.

This disclosure follows MicroStrategy's recent announcement of a 21/21 capital plan to raise $21 billion in equity and debt offerings over three years for additional Bitcoin acquisitions.

A Snapshot of MicroStrategy's Bitcoin Holdings

The announcement comes shortly after MicroStrategy transferred 1,652 BTC ($114.38 million) from its known address to another wallet.

With this movement, the company now holds 252,220 BTC ($17.56 billion) at an average buying price of $39,266, boasting an unrealized profit of $7.65 billion.

CoinMarketCap data reveals that BTC trades at $69,456 at press time, down 1.13% in the past 24 hours.