On February 5, 2025, Microstrategy announced a complete rebranding, changing its name and logo. From now on, the business formerly known as “Microstrategy” will now be named just “Strategy”.
Microstrategy has changed its name to Strategy and added the Bitcoin symbol to its logo. The company, now the largest private holder of Bitcoin in the world, has announced plans to expand its BTC holdings in recent times.
In late 2024, Strategy announced the “21/21 Plan,” which aims to acquire over $42 billion worth of Bitcoin by the end of 2025. The company’s latest Bitcoin acquisition came on January 27, when it announced a $1.1 billion investment in BTC.
Despite Bitcoin being near its all-time highest level in recent months, Strategy has continued to add Bitcoin to its reserves. The company now owns over $45 billion in BTC, about 2.4% of the total maximum Bitcoin supply.
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