MicroStrategy Buys 7,633 BTC for $742M, Now Holds 478,740 Bitcoin Worth $31.1B

Michael Saylor's MicroStrategy has announced another Bitcoin purchase, bringing its total BTC holdings to 478,740.

MicroStrategy has announced another Bitcoin purchase, bringing its total BTC holdings to 478,740. This is the company’s first Bitcoin purchase since it rebranded to Strategy, a move that reaffirmed its BTC strategy.

According to a press release, MicroStrategy, now operating as Strategy, has acquired 7,633 BTC for $742 million at an average price of $97,255 per Bitcoin and has achieved a BTC yield of 4.1% year-to-date (YTD).

The software and Bitcoin treasury company further revealed that it now holds 478,740 BTC, which it acquired for $31.1 billion at an average price of $65,033 per Bitcoin. This recent purchase marks MicroStrategy’s first since it rebranded to ‘Strategy.’

As part of the rebrand, the company also unveiled its new logo, which featured a Bitcoin symbol, to signify its BTC strategy and “unique position as a Bitcoin Treasury company.”

Meanwhile, while revealing its Q4 2024 earnings, the company announced that it has revised its annual BTC Yield target to a minimum of 15% for 2025. Strategy also plans to take its evolution further with the introduction of the “BTC $ Gain KPI.”

The software company will also likely continue to make more BTC purchases in the weeks to come as it announced that it has completed $20 billion of its $42 billion capital plan, significantly ahead of the initial timelines.

The software company is currently the public company with the largest Bitcoin holding, well ahead of MARA Holdings, which currently holds 26,000 BTC.