Melania Trump Launches Cryptocurrency $MELANIA on the Eve of Her Husband's Inauguration as the President of the United States

Incoming First Lady, Melania Trump, launched a cryptocurrency on the eve of her husband's inauguration as the President of the United States.

First Lady Melania Trump has launched her own cryptocurrency on the eve of her husband's inauguration as President of the United States.

“The Official Melania Meme is live! You can buy $MELANIA now,” she shared on the social platform X on Sunday.

The website for the “Official Melania Meme” describes it as a crypto asset built and tracked on the Solana blockchain.

According to CoinGecko, the highest price paid for Melania Meme (MELANIA) is $13.04, which was recorded on Jan 20, 2025 (about 3 hours ago). Comparatively, the current price is 38.62% lower than the all-time high price.

Market capitalization of Melania Meme (MELANIA) is $1,195,216,990 and is ranked #104 on CoinGecko today.

The announcement follows President-elect Donald Trump's launch of the $TRUMP cryptocurrency just a day earlier. Both cryptocurrencies have experienced price increases but remain subject to volatile trading.

$TRUMP debuted with a significant surge, reaching a market value of $14 billion and securing a spot among the top 20 cryptocurrencies by market cap. However, the initial excitement proved short-lived.

The launch of Melania's coin had an immediate and significant impact on Trump's memecoin. Within minutes of the announcement, Trump's coin lost nearly 40% of its value. Many traders, including early investors in the Trump token, quickly sold off their holdings to invest in the newly launched $MELANIA coin.

According to analysts, $TRUMP experienced a dramatic $7.5 billion drop in market value within just 10 minutes of $MELANIA debut.

According to CoinGecko, the highest price paid for Official Trump ($TRUMP) is $73.43, which was recorded on Jan 19, 2025 (about 17 hours ago). Comparatively, the current price is 30.68% lower than the all-time high price.

Market capitalization of Official Trump ($TRUMP) is $10,651,145,211 and is ranked #21 on CoinGecko today.

Disclaimers on the websites for both the $TRUMP and $MELANIA coins clarify that they are ‘not intended to be, or the subject of,’ an investment opportunity or a security.

Despite previously referring to cryptocurrency as a ‘scam,’ Trump became the first presidential candidate during the 2024 election campaign to accept digital assets as donations.

On the campaign trail, Trump also pledged to establish a strategic Bitcoin stockpile and appoint financial regulators with a more favorable outlook on digital assets, fueling expectations that he might roll back regulations on the crypto industry.