Liv Bank Launches Its Crypto Offering Through the Liv X App Targeting the Growing Crypto Adoption in Dubai

This new offering has been introduced in collaboration with Aquanow and Zodia Custody.

Liv, the first and largest digital bank in the United Arab Emirates of the Emirates NBD group, has launched its crypto offering.

What is known about the new cryptocurrency offering by Liv bank in Dubai

Liv, the first and largest digital bank in the United Arab Emirates of the Emirates NBD group, has launched its crypto offering.

In practice, now customers can buy, hold, and sell cryptocurrencies directly on the Liv X app.

This new cryptocurrency offering has been introduced in collaboration with Aquanow, a global provider of virtual asset services authorized by VARA.

Moreover, the custody of digital assets will be carried out by Zodia Custody.

In this regard, Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, commented: “We are excited to present our new cryptocurrency offering on Liv X, in collaboration with Aquanow, giving customers the opportunity to buy, sell, and trade cryptocurrencies in a convenient and secure way. The cryptocurrency offering on Liv X is the next step towards Liv’s overall vision as a pioneer of innovation and excellence. With the highest rate of cryptocurrency adoption in the United Arab Emirates, we are eager to launch our virtual asset offering to capitalize on this trend.”

The new crypto offering from the first digital bank of the UAE, Liv, comes after at the beginning of this 2025, Dubai announced the project for the construction of the Crypto Tower.

This project, which will be completed by 2027, will see the construction of a 17-story skyscraper that will become the global center of digital finance.

In fact, it seems that the Crypto Tower in Dubai will have coworking areas, advanced research laboratories, conference rooms, and event spaces, as well as educational and training centers.

The general strategy of Dubai is to become the global capital of blockchain. In this regard, even the digital bank Liv might have sensed this direction, now launching the crypto offer precisely to become a pioneer in combining innovation and trust. Not by chance, Liv follows solid security protocols to enable secure transactions, providing additional guarantees to customers.

Recently, the news of the recognition of USD Coin (USDC) and EURC stablecoins by the Dubai Financial Services Authority (DFSA) arrived. This means that they can be integrated into the operations of financial institutions and fintech operating in the Dubai International Financial Centre (DIFC). Specifically, Circle’s two stablecoins can now be integrated into digital asset services, treasury management, and a range of financial applications.