Jeju Island Launches NFT-Based Tourism Cards to Attract Younger Visitors

South Korea’s Jeju Island has launched NFT-based tourism cards that offer digital perks and travel incentives to attract younger visitors, and by using blockchain technology, Jeju is becoming a leader in Web3 tourism.

South Korea’s Jeju Island has announced plans to launch NFT-based tourism cards, offering digital perks and travel incentives to attract younger visitors and position the island as a leader in Web3 tourism.

These cards, which will be linked to the Tamna Jeon stablecoin, will provide visitors with exclusive discounts and travel subsidies, catering to the tech-savvy Millennial and Gen Z travelers.

Jeju Island has been actively integrating blockchain technology since 2018, even launching a blockchain-based COVID-19 contact tracing application in 2021. Despite South Korea's stringent cryptocurrency regulations, Jeju continues to push the boundaries of innovation.

The Tamna Jeon stablecoin will also facilitate transactions between visitors and local merchants, boosting the island’s economy.

The pilot program for these tourism cards is set to begin in late 2025, coinciding with the resurgent interest in blockchain and NFTs in South Korea. Jeju's endeavors could serve as a global model for traditional industries adapting to the digital era.

Meanwhile, the NFT market is experiencing a renewed surge of optimism, with popular collections logging significant price floor gains. Key figures, such as Andrew Kang, Co-Founder of Mechanism Capital, have expressed strong bullish sentiments about the sector's future.

This resurgence, according to Kang, is fueled by the growing financial influence of AI entities, which are more likely to prioritize digital assets like NFTs over physical luxury goods.

As the NFT market continues to expand, driven by optimism from industry leaders like Andrew Kang, Jeju's innovative approach highlights the potential of integrating blockchain with tourism to create engaging and tech-forward experiences.

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