Japanese Fashion Brand ANAP Invests 100% of Its Treasury in Bitcoin

Once focused solely on clothing trends, ANAP is now turning heads for a different reason—its bold entry into the crypto world.

Japanese fashion label ANAP, once known for its keen sense of style in the apparel industry, is now turning heads for a different reason—its dramatic entry into the crypto world.

The company has invested 10 billion yen (about $70 million) into Bitcoin, a move that signals a broader acceptance of digital assets within Japan’s corporate landscape.

The investment, which was approved by ANAP's board of directors as part of a broader financial strategy, aims to preserve value in an increasingly uncertain monetary environment.

The company believes that Bitcoin is no longer merely a speculative tool but a globally recognized asset, comparable in stature to gold or the US dollar. With the yen weakening and inflation impacting traditional investments, ANAP sees Bitcoin as a store of value with the potential for further appreciation.

This places ANAP in the company of MetaPlanet, another Japanese firm that has gone all-in on Bitcoin.

Recently, MetaPlanet used zero-interest bonds to finance additional BTC acquisitions, suggesting that these moves are not isolated and may be part of a growing trend among Japanese businesses.

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Globally, institutional interest in Bitcoin continues to expand. MicroStrategy, widely regarded as the trailblazer of corporate crypto accumulation, recently added over 3,400 BTC to its holdings.

The company now controls more than half a million Bitcoins—valued at $35 billion—which were purchased at an average price of $67,556 per coin.

As corporations continue buying, Bitcoin traders are closely following technical signals for clues about the next price move. After what appeared to be a fake move downward, the price broke higher, triggering bullish expectations.

One analyst, known as Titan of Crypto, is targeting $85,500 and $86,400 for the short term, suggesting that another surge could follow if key levels hold.

In a separate analysis, the same expert hinted at a potential rebound to $123,000 if the weekly 50 EMA remains intact.

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