The cryptocurrency market experienced vital shifts this month, which included Bitcoin's record-breaking peaks alongside severe price drops.
January in the crypto markets was defined by Trump's pro-crypto presidency, MicroStrategy's continuous Bitcoin accumulation, and a 10-month high in ETF volume.
After Trump's inauguration on January 20th, 2025, markets reacted strongly to his pro-crypto stance. The U.S. presidency under Trump has seen a commitment to establishing Bitcoin as a global leader through plans to create a national BTC reserve. The implementation of these policies increased investor confidence, which drove Bitcoin to its historical peak of $109,300 moments before Trump’s inauguration.
The opening momentum fizzled out as the recent market correction hit mid and small-cap cryptocurrencies hard, but Mantra, Ondo, Movement, and Jupiter showed strength.
Bitcoin's market performance remained stable after its peak, though the price drop below $100,000 created seller activity. Ethereum struggled to maintain support levels above $3,000.
XRP had a standout performance with a 51% increase in market cap over the past 30 days as the rest of the market experienced a decline. Carda experienced substantial market capitalization growth from Ripple Labs' launch of RLUSD stablecoin and increased institutional support through Ondo Finance.
Traders focused on short-term price movements while MicroStrategy continued its aggressive Bitcoin accumulation campaign without hesitation. Led by Michael Saylor, the firm added 24707 BTC throughout January.
The first anniversary of Bitcoin ETFs took place in January, and the institutional appetite toward BTC continues to strengthen. The seven leading Bitcoin ETFs traded a total of $7.9 billion on January 23, which became their highest daily trading volume since March 2024. Strong investor demand and an advanced cryptocurrency market emerge from this data signal.
Investors monitoring Bitcoin’s Institutional uptake and Trump’s regulatory moves alongside market sentiment transformation will need to focus on February’s key factors. The opportunity to purchase Bitcoin will appear to new market entrants if the cryptocurrency price either declines to new ranges or rests at its current levels. Market analysts should follow additional reports as the crypto landscape maintains its volatile journey.
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