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Cryptocurrency News Articles

InBetweeners: NFT Bears That ROAR into Digital Art History and Beyond

Apr 02, 2024 at 03:58 pm

Harnessing the momentum of their collaboration with Dolce&Gabbana, the renowned NFT project InBetweeners has amassed over 5,000 investors and a pre-money valuation of 15 million euros. Aiming to fuse the digital and physical realms, the InBetweeners teddy bears are set to make waves at Milan Fashion Week, introduce holder cashback, and unveil plans for a web3 fashion house featuring unique, NFC-equipped clothing.

InBetweeners: NFT Bears That ROAR into Digital Art History and Beyond

InBetweeners: The NFT Bears That Conquered the Digital Art World and Beyond

In a remarkable ascent that has captivated the digital art realm and beyond, InBetweeners, the renowned NFT bear project, has surged into prominence, attracting an impressive 5,000+ investors and garnering a pre-money valuation of 15 million euros.

A Journey Marked by Renowned Collaborations

InBetweeners' meteoric rise has been marked by collaborations with some of Italy's most esteemed brands. The project's partnership with luxury fashion house Dolce&Gabbana in 2022 resulted in the launch of an exclusive collection of 1165 NFTs developed on the Ethereum blockchain, known as the "InBetweeners x Dolce & Gabbana Drip."

Gianpiero D'Alessandro and Pasquale V. D'Avino, the artistic and entrepreneurial duo behind InBetweeners, have relentlessly pursued expansion, forging alliances with Sfera Ebbasta, the Italian pop star who has embraced Web3; Italia Nft, owner of the made-in-Italy metaverse marketplace VVITA.io; and Mario Chitti, a former UniCredit executive who now supports entrepreneurial endeavors.

Charting the Next Chapter: Physical Expansions and Web3 Innovation

The InBetweeners project is poised for further growth, with a calendar of upcoming initiatives that include a physical popup in Montecarlo coinciding with the Grand Prix in May and a grand celebration in September. Milan Fashion Week will also serve as a significant event for the NFT teddy bears.

In addition, the project plans to introduce cashback benefits for holders of all collections, empowering them to commercially exploit the intellectual property associated with the teddy bear. "The web3 space is the present and the future," declared CEO Pavi D'Avino. "We've recognized the immense potential of bringing the brand into the real world, bridging the gap between web3 and physical activities."

In line with this vision, InBetweeners is working towards establishing the world's first web3 fashion house. This ambitious endeavor involves the launch of a limited-edition clothing line infused with NFC technology, enabling unique digital experiences. The collection will be meticulously crafted in Italy by Manifatture Daddato Spa and globally distributed by 247 showrooms, a leader in luxury fashion distribution with a presence in Europe, the USA, and Asia.

Captivating Celebrities and Generating Global Recognition

InBetweeners' allure extends far beyond the digital art realm, capturing the attention of global celebrities. Justin Bieber, the Canadian pop sensation, ignited a media frenzy when he shared an InBetweeners NFT teddy bear image on Instagram to his massive following of 215 million. This endorsement alone contributed to the project's impressive earnings of $18 million and trading volume of $24 million.

InBetweeners' charismatic teddy bears have also enchanted other Hollywood A-listers, including Tom Holland, the renowned Spiderman actor, and the celebrated singer J.Balvin. Their unwavering support has catapulted the project's visibility and generated international acclaim.

A Testament to the Power of Imagination and Entrepreneurial Vision

InBetweeners is a resounding testament to the transformative power of imagination and entrepreneurial vision. From humble beginnings as NFTs, these iconic teddy bears have become emblems of a dynamic digital art movement that seamlessly blends the virtual and physical worlds.

With numerous initiatives on the horizon, InBetweeners is poised to continue its relentless ascent, captivating the hearts and imaginations of investors, collectors, and fans worldwide. As the future of digital art unfolds, InBetweeners is destined to remain a beacon of innovation and creativity, pushing the boundaries of what is possible in this ever-evolving landscape.

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