Immutable (IMX) token skyrockets as the company announces a partnership with gaming giant Ubisoft

Immutable has officially announced a partnership with gaming giant Ubisoft, sending shockwaves through the crypto community

Immutable has officially announced a partnership with gaming giant Ubisoft to launch a new web3-enabled title, sending shockwaves through the crypto community.

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Partnership with a gaming powerhouse

Immutable revealed it is collaborating with Ubisoft to launch Might & Magic: Fates, a game based on the iconic Might & Magic franchise. This marks one of the most significant integrations of blockchain technology by a mainstream game developer to date.

Ubisoft, the publisher behind legendary titles like Assassin’s Creed, Far Cry, and Just Dance, brings a legacy of world-building and gameplay design that stretches across four decades. The Might & Magic IP alone boasts:

The new game, Might & Magic: Fates, is built using Immutable’s zkEVM technology, designed to deliver seamless, gas-free NFT interactions while preserving high-performance gaming.

The partnership has been in the making for over two years, and the unveiling of Might & Magic: Fates is just the beginning, with even bigger plans on the horizon. With Ubisoft’s extensive reach and Immutable’s scalable blockchain infrastructure, expectations are high for the future of this collaboration.

We’re expecting MAU growth that will make the last few years look like a footnote.

IMX token spikes following reveal

As the news broke, it had an immediate and dramatic impact on the price of IMX, Immutable’s native token. The token surged from $0.46 to as high as $0.68 in the span of just 24 hours, representing a jump of nearly 48%.

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The rally is being attributed to heightened investor confidence and anticipation surrounding the mainstream adoption potential that this partnership symbolizes. A partnership of this scale, with a household name like Ubisoft, has injected fresh optimism into the web3 gaming narrative.

However, IMX has already given up some of its gains, correcting back towards the $0.60 price level. Despite this, the IMX price prediction on CoinCodex is very optimistic, as it expects the token to rally hard in the next few months, reaching as high as $3 before the end of Q2.

IMX has been a very weak performer in 2025 so far, with the token still down approximately 56% against the U.S. dollar since the beginning of the year. Persistent macro headwinds, waning retail interest in speculative gaming assets, and stiff competition across layer 2 networks have all contributed to this performance.

The Ubisoft news offers a potential turning point for the token, but investors remain cautious, watching to see whether this momentum translates into sustained growth.