Gate.io Celebrates 12 Years of Deep Engagement in the Fast-Evolving World of Digital Assets

In the fast-evolving world of digital assets, 12 years marks a period of deep engagement that spans nearly the entire lifecycle of the industry.

PANAMA CITY, April 17, 2025 (GLOBE NEWSWIRE) -- In the rapidly evolving landscape of digital assets, a time span of 12 years represents an exceptionally deep engagement, covering nearly the entire lifecycle of the industry. From early exploration to becoming a witness to the industry's development, every step Gate.io has taken has been closely tied to market cycles, technological evolution, and shifting user demands. This has not been a linear journey but a long-term game of trust, technology, and forward-looking judgment.

As Gate.io marks its 12th anniversary, it is also pivoting towards a new stage of brand strategy. After undergoing a transformation from a product-oriented platform focused solely on cryptocurrency trading into a global ecosystem covering asset trading, asset management, public chains, industry research, and Web3 infrastructure, Gate.io is now unveiling a deeper layer of its narrative.

This transformation represents not a mere quantitative accumulation but a qualitative leap. Every product upgrade and strategic pivot has been a result of deep reflection and practical exploration of ecosystem efficiency and user core value.

In its 12th year, Gate.io has chosen GT as the key anchor connecting the past and the future. GT not only carries the value of the ecosystem's operations but also shoulders multiple missions including brand revitalization, mechanism restructuring, and community engagement. At this pivotal point, GT is taking on a central role in reshaping the ecosystem value with clearer positioning and more open architecture, activating the next phase of growth.

Annoucement Summary:

* The 12th anniversary of cryptocurrency exchange Gate.io will be celebrated with an update to the brand name and visual identity.

* The changes come amid a broader effort to professionalize the crypto industry and provide stronger trust support for GT's value.

* The platform has also been expanding its ecosystem with new partnerships and integrating global resources to enhance the token's role in the emerging digital economy.

* Despite the recent market downturn, the optimistic narrative around GT persists due to its unique properties as an ecosystem token.

Annoucement Body:

The 12th anniversary celebration of cryptocurrency exchange Gate.io is not only a tribute to past achievements but also marks a key milestone for its brand strategy upgrade. From a cryptocurrency trading platform to a global ecosystem giant, Gate.io's transformation is reflected in every detail. The upgrade of the brand name and the revamp of the visual identity signify not just superficial changes but a redefinition of the brand's core. The new brand image conveys a message of greater professionalism and credibility, aligning with the global and futuristic positioning of Web3 and providing strong trust support for GT's value.

The name "Gate.io" has been updated to "Gate," highlighting the platform's role as an entry point to the cryptocurrency world for global users. The new visual system adopts a more technological and scientific style, presenting a sharper, more precise brand attitude. Both changes aim to integrate seamlessly with the Web3 aesthetic, striking a balance between familiarity and innovation.

However, GT's role has long surpassed that of a mere trading medium. It runs through the entire ecosystem, connecting user rights, ecosystem applications, and market growth, becoming a true super token. On the occasion of the 12th anniversary, GT's value logic is undergoing profound changes. The platform's sustained growth, the breakthrough in user numbers, and continuous ecosystem expansion have all laid a solid foundation for GT's value appreciation. And this is just the beginning.

In the first quarter of 2025, Gate.io's user base surpassed 22 million. This surge in users not only signifies increased platform activity but also drives growth in both spot and derivatives trading volumes. These increases, through the buyback and burn mechanism, further feed back into GT's value.

The deflationary model is a crucial pillar supporting GT's value growth. To date, over 170 million GT have been cumulatively burned, with a destruction value of approximately $408 million. The continuous reduction in circulating supply is enhancing GT's scarcity. This scarcity, combined with the ongoing growth in user numbers and trading volume, provides a foundation for further value appreciation.

GT's value is reflected not only in trading but also in its unique properties as an ecosystem token. As the platform continues to expand, the demand for GT will only keep increasing.

GT's holding mechanism is continuously being optimized, progressively building a "holding equals earning" closed-loop system of value. Based on holding GT, users can enjoy multiple benefits, including trading fee discounts, Launchpool participation rights, and HODLer rewards. Paired with the VIP tier system, GT holders can unlock more personalized services and higher-tier earning structures.

CMC data shows that the number of GT holders has continued to rise since the beginning of the first quarter, and GT's market cap ranking has climbed to 40th