The project behind the FLOKI token is preparing to launch an exchange-traded product (ETP) on Switzerland’s SIX Swiss Exchange in the first quarter of 2025.
Floki, the vibrant community behind the FLOKI token, is gearing up for an exciting launch—an exchange-traded product (ETP) featuring the FLOKI token on Switzerland’s renowned SIX Swiss Exchange in Q1 2025. This groundbreaking initiative, if approved, will propel FLOKI to become the second memecoin, following Dogecoin, to offer a regulated investment product in Europe. This marks a significant step in bringing institutional-grade investment opportunities to the cryptocurrency market, bridging the gap between traditional finance and digital assets.
The proposed FLOKI token ETP is being meticulously crafted in partnership with a regulated asset manager and ETP issuer, ensuring that it will be accessible to both institutional and retail investors. In a move to support the launch, Floki DAO has proposed allocating 16 billion FLOKI tokens, valued at approximately $2.8 million, from its treasury to provide liquidity for the ETP. This proposal has garnered overwhelming community approval, with 204.9 billion votes cast in favor and none against. The voting process will conclude on December 27. Floki has emphasized that the allocated tokens will remain under its ownership and can be reclaimed once sufficient third-party liquidity is established.
While specific details regarding the pricing and structure of the ETP are confidential, the product is designed to offer regulated exposure to the FLOKI token. The launch will be hosted by the SIX Swiss Exchange, the third-largest stock exchange in Europe and a renowned hub for financial innovation. This exchange plays a pivotal role in integrating traditional financial markets with blockchain-based assets, making it an ideal platform for Floki's ambitious project.
The launch of a FLOKI token ETP is a testament to Floki's determination to position itself as a leader in the memecoin space by introducing innovative and accessible financial products. This development builds on Floki's recent expansion efforts, which include a partnership with Mastercard to launch a crypto debit card. Available in both virtual and physical formats across 31 European countries, the card supports a range of cryptocurrencies, including FLOKI, Bitcoin, and USDT. These strategic moves are part of Floki’s broader effort to strengthen its presence in Europe and attract a diverse audience of crypto users.
In 2024, the popularity of memecoins surged, capturing significant interest across the crypto space. According to a CoinGecko report, memecoins accounted for 31% of all crypto-related searches during the year, reflecting their growing appeal among investors. Leading the pack are Dogecoin and Shiba Inu, with respective market caps of $49.3 billion and $13.8 billion, contributing to a combined memecoin market valuation of $113.2 billion. FLOKI, while smaller in market cap, is quickly gaining traction through its unique initiatives and partnerships.
Solana-based tokens and AI-themed memecoins also gained substantial attention. Solana-based meme coins, in particular, accounted for 8% of crypto-related interest in 2024, while AI tokens emerged as the second-most popular crypto narrative with nearly 13% of overall interest. These trends highlight the evolving landscape of cryptocurrency, where niche tokens are carving out significant roles alongside established players like Bitcoin and Ethereum.
Floki's decision to launch an ETP aligns with the broader trend of institutional adoption of digital assets. While Bitcoin and Ethereum remain dominant in the institutional investment space, alternative cryptocurrencies such as Solana, Ripple, and Dogecoin have also found their way into regulated products. In November, Valour launched the first Dogecoin ETP on Sweden’s Spotlight Stock Market, providing regulated exposure to DOGE for retail and institutional investors in the Nordics. Floki's ETP builds on this momentum, targeting the Swiss market, which is known for its crypto-friendly regulatory environment.
The introduction of the FLOKI token ETP could mark a turning point for memecoins, signaling their maturation from speculative assets to serious investment vehicles. By aligning itself with institutional finance through the ETP, Floki positions itself as a pioneer in the space, showcasing the potential of memecoins to offer both utility and financial growth opportunities. As 2025 approaches, the success of this initiative could pave the way for further innovation, not just for FLOKI but for the entire memecoin category.
