FLOKI Lights Up Dubai's WAFI Mall With a Four-Week Marketing Campaign

FLOKI is thrilled to announce its latest marketing push, a four-week campaign at the iconic WAFI Mall in Dubai.

Floki has announced a four-week marketing campaign at the iconic WAFI Mall in Dubai, where its brand presence will light up 18 digital screens across the shopping destination.

The campaign forms a major part of Floki’s larger Dubai takeover initiative, with the mall drawing an average daily foot traffic of approximately 19,500 visitors. Spanning 2.5 million square feet, WAFI Mall has 860,000 square feet dedicated to retail, housing over 300 diverse stores.

The 18 digital screens are strategically positioned throughout the mall to ensure maximum visibility for Floki’s campaign. These screens are set in high-traffic areas and prominent locations within WAFI Mall, making Floki hard to miss for every shopper passing through the mall.

WAFI Mall opened its doors in the early 1990s and holds a special place in Dubai’s retail landscape as one of the city’s first large shopping complexes. The mall’s unique Egyptian theme sets it apart from the rest, with elaborate sphinx statues welcoming visitors at the entrance, pharaoh sculptures, and intricate stained-glass pyramids that adorn the mall’s interiors.

This decor transports visitors to a world inspired by ancient Egypt and is a major draw for locals and tourists alike. WAFI Mall also hosts cultural events, exhibitions, and a light and sound show that further enhances the shopping experience.

Notable family-friendly features include KidZania, making it a popular spot for visitors of all ages.

In addition to its shopping attractions, WAFI Mall offers an impressive array of dining and wellness options.

Popular dining spots include Italian café Biella, Indian eatery Asha’s, and upscale wellness options such as Cleopatra’s Spa and Pharaohs’ Club. Adjacent to the mall is the five-star Raffles Dubai, which is known for its Egyptian-inspired architecture and award-winning afternoon tea at Raffles Salon.

Other accommodation options nearby include Sofitel Dubai The Obelisk, Arabian Park Hotel, and Wafi Residence, ensuring a steady flow of high-profile guests and tourists to the area.

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Focused on utility, community, philanthropy, and strategic marketing, Floki is working toward becoming the world’s most recognized and used cryptocurrency. With over 490,000 holders globally, Floki has already established a strong brand presence. Users can learn more at floki.com.

Floki recently announced its presence at the Burj Khalifa, the world’s tallest building, and on Dubai taxis as part of its large-scale takeover of the city. The cryptocurrency is also set to host a takeover of Mall of the Emirates, another iconic shopping destination in Dubai.

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