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The Base X official X account published “Base is for everyone” on their page before providing a Zora platform link where content becomes mintable as tokens.
Twitter users received a shock in mid-April 2025 when Jesse Pollak, head of Coinbase’s Layer 2 network Base, posted this statement:
"Never forget."
Many readers saw the tweet message as an understated comment about the recent controversial move of tokenizing tweets as the crypto markets suffered severe impacts.
Never forget.— Jesse Pollack (@polakalarm) April 17, 2025
The Base X official X account posted "Base is for everyone" on their page before providing a Zora platform link where content becomes mintable as tokens.
Proceeding from this announcement the ERC-20 token Base is for Everyone was developed. The marketplace responded rapidly even though the token issued statements that it lacked official connections to Coinbase or Base. In just a dozen hours the market capitalization value of the token achieved $17 million before dropping by 94% before regaining $23 million in-demand.
The surprising move by a prominent figure in the crypto sphere to tokenize tweets had a significant impact on Ethereum today with the ETH token price surging 2.3% to reach $3,456.78 from its initial price of $3,380.45 during the 24 hours following Pollak’s tweet.
The ETH trading volume also hit 15.4 million within a span of 24 hours which surpassed previous weekly standards of 12.8 million ETH. The Ethereum ecosystem saw two tokens Uniswap (UNI) and Chainlink (LINK) climb 1.8% and 1.5% in value during this period.
Rising engagement and trading volume define the rapid market shift seen in ETH today. The Ethereum cryptocurrency market received direct effects alongside additional blockchain assets within its network. Roughly fifteen minutes after the tweet BASE token value rose by 7.5% and user engagement drove trading volume up by 25% from its typical 10 million BASE to 12.5 million BASE. The BASE community responded swiftly after the tweet went out resulting in an 18% increase of active addresses which reached 23,500 while transaction counts surged 20% to 45,000.
The Ethereum price jumped 2.3% following the tweet’s ripple effect across the Base network.
Market manipulation concerns and suspicions of insider trading emerged from the lightning-fast increase followed by dramatic decrease of the "Base is for everyone" token. Research analysts identified the three leading wallets because they contained approximately 47% of the token supply while one single wallet maintained ownership of 25.6% . The intensive ownership concentration resulted in major selling actions that intensely affected the price variations of the token.
Pollak declared his defense of the experimental project as an artistic effort towards creating a system that tokenizes content. Public experiments within the crypto realm are vital sources that drive on-chain cultural development according to his assessment.
The occurrence initiated widespread discussions about leading figures in crypto having a duty of care and their operational risks to marketplace activities. Some people supported the innovative way of content tokenization but critics highlighted both the insufficient transparency and risks to retail investors.
Through his tweet titled "Never forget" Jesse Pollak triggered market activity that revitalized crypto market interest while demonstrating high-level individuals’ substantial influence on market movement. Tokenization practices require careful examination as they yield unforeseen effects which could be prevented by maintaining transparent communication.
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