Ethereum Foundation Announces New Social Strategy After Community Criticism

After Ethereum community members criticized the network's lack of online marketing (especially on the X platform), the Ethereum Foundation (EF)

The Ethereum Foundation (EF) has announced a new strategy for the "social aspect" of the network, following criticism from community members regarding Ethereum's lack of online marketing presence, particularly on the X platform. The adjustment aims to optimize information dissemination channels and improve the transparency of ecosystem information.

The foundation has created a new X platform account, SageD.Young, and posted a tweet "helloworldcomputer" through the rarely used Ethereum.org account to announce the changes.

"As builders of Ethereum, we always want to see more active social accounts to highlight the wonderful things that are happening in the ecosystem. I'm excited for the changes to come," said Joseph Schiarizzi, a representative of Arbitrum and founder of stablecoin provider Nerite, in response to the announcement.

The announcement comes after a discussion among several ETH leaders earlier this year regarding the discontinuation of the "Week in Ethereum" newsletter. Evan Van Ness, the author of the WiE newsletter, and Josh Stark of the Ethereum Foundation debated whether EF funded the newsletter and the reasons behind its discontinuation.

"The Ethereum Foundation's weak performance in public relations and narrative is a potential threat to the entire ecosystem, and the Foundation has a responsibility to change this situation," a user stated on X, regarding the foundation's lack of marketing efforts.

According to available data, Ethereum.org has only published 14 original tweets since June 2021, with no original content posted in 2023.

"We are excited to announce a new strategy for the social aspect of Ethereum," the foundation announced.

"As part of this effort, we will be posting updates and highlights from the Ethereum ecosystem on various social platforms. These updates will also be shared on our official website, and we will be using a dual account strategy to ensure that all updates reach our followers on all platforms."

"It is important to note that these changes are not limited to the X platform, but will also be carried out simultaneously on other social networking platforms such as Farcaster, Lens, and Bluesky," the foundation stated.

"This is just the beginning of our adjustment, and we will continue to optimize our use of social media according to the needs of the ecosystem."

In addition to the foundation's social media strategies, both Ethereum's market performance and the foundation's fund management have garnered attention. While Bitcoin (BTC) and Solana (SOL) both hit record highs in 2024, the price of ETH failed to return to its peak level of $4,878. Over the past 30 days, the price of ETH has dropped by 18.7%, currently trading slightly above $3,100.

Meanwhile, on-chain data indicates that the EF sold 100 ETH on January 8, valued at approximately $336,000. The foundation has sold nearly $13 million in ETH since January 2.

Community members have expressed dissatisfaction with the foundation's actions, highlighting the lack of effective use of social media to promote ecological innovation and the simultaneous sale of ETH.