Ethena Targets Traditional Investors with iUSDe Savings Product

Ethena plans to launch iUSDe in 2025, bridging crypto and traditional finance with high-yield savings for investors and institutions.

Crypto platform Ethena has announced plans to launch iUSDe in 2025, a new savings product that will bridge crypto and traditional finance. The move comes as Ethena continues to expand its footprint in the financial world.

In 2024, Ethena was one of the largest crypto assets by dollars backing, behind only Tether (USDT) and USD Coin (USDC). The platform's rapid growth saw it quickly reach a $5 billion supply and a record for the fastest growth in crypto history. Ethena also crossed $1.2 billion in annual revenue.

The company's product, USDe, was also in high demand among decentralized apps (dApps), and Ethena partnered with major names in the crypto industry. Now, Ethena is setting its sights on traditional financial institutions with the launch of iUSDe.

The new product will offer high yields on crypto-based savings products, appealing to asset managers, pension funds, and other traditional investors. The move will bring Ethena closer to connecting crypto and traditional finance.

Ethena is also partnering with Telegram to launch a new app that will allow users to send, spend, and save money using sUSDe, a stablecoin backed by real-world assets. The app aims to provide 1 billion people with an easy way to manage their finances on their phones.

Additionally, Ethena is expanding its protocol collaborations to enable sUSDe for lending, borrowing, and trading. The company is also exploring fixed-rate borrowing and new derivative products to strengthen its presence in decentralised finance (DeFi).

With Ethena's $ENA currently priced at 1.234 and showing a 30% increase over the last 30 days, the company's plans and the favorable macro environment, including falling interest rates, are setting Ethena up for strong gains.

As Ethena continues to expand into traditional finance and mobile apps, 2025 promises to be an exciting year for the company and its users, who can expect to see crypto become more integrated into mainstream finance.