Line Next's Dosi Redefines Digital Market Landscape with Web3 Integration

Line Next has unveiled Dosi, a groundbreaking digital commerce service integrating Web3 technology. With over 5.5 million beta users and 560,000 transactions, Dosi simplifies NFT purchasing and offers a vast selection of digital products from notable brands like LG Twins, LG OLED, Japan Airlines, and "Heart Signal." By offering online and offline benefits, Dosi has attracted a loyal user base, including those new to blockchain technology. Aiming to make Web3 more accessible, Dosi eliminates the need for cryptocurrency wallets and accepts conventional payment methods. Line Next plans to expand Dosi's offerings and connect more users to the Web3 ecosystem.

Line Next's Dosi: Redefining the Digital Market with Web3 Integration

In a groundbreaking move, Line Next, the Web3 unit of Japanese-based LY Corp., has launched Dosi, an innovative digital commerce service that seamlessly integrates Web3 technology with existing web features, transforming the digital market landscape.

From NFT Platform to Dynamic Digital Service

Initially launched as an NFT platform, Dosi has evolved into a comprehensive digital service that empowers users with a vast array of differentiated services and exclusive digital perks. By expanding the non-fungible token (NFT) ecosystem beyond its traditional boundaries, Line Next is leading the charge in the Web3 market, catering to the evolving needs of discerning users.

Beta Version Success: Paving the Way for Web3 Adoption

The beta version of Dosi, released in September 2022, proved to be a resounding success, attracting over 5.5 million users globally. These users engaged in over 560,000 cumulative transactions, showcasing the platform's immense popularity.

Enticing Digital Products: Catering to Diverse Interests

Dosi's vast catalog boasts over 20 million digital collectibles from an impressive roster of 150 brands worldwide. From sports memorabilia to exclusive K-pop artist merchandise and culinary delights, the platform offers a diverse range of digital products that cater to a wide spectrum of interests.

Seamless User Experience: Breaking Down Barriers to Entry

With the official launch of Dosi in January, Line Next made a conscious effort to simplify the concept of NFTs, redefining them as "digital products" to enhance accessibility. This user-centric approach removed the technical complexities often associated with NFTs, making Dosi more approachable for users of all experience levels.

Market Opportunity: Exponential Growth and Mainstream Adoption

The NFT market is poised for explosive growth, with Grand View Research projecting a market value of $211.7 billion by 2030, representing a compound annual growth rate of 34.5%. Moreover, Morgan Stanley anticipates that the Web3 user base will reach 550 million by 2025, highlighting the immense potential for Dosi's growth and mainstream adoption.

User-Centric Approach: Addressing Pain Points and Enhancing Value

Recognizing the challenges faced by NFT platforms in terms of user understanding and payment frictions, Line Next focused on addressing these pain points. By simplifying the user experience and offering diverse categories of digital products, including memberships, discounts, game items, exclusive content, and event access, Dosi delivers tailored services that resonate with user needs.

Accessible Payment Methods: Bridging the Gap for Newcomers

Dosi's payment gateway supports a wide range of options, including mobile payments via Line Pay, Naver Pay, Google Pay, and Apple Pay, as well as credit cards and virtual assets. This comprehensive payment infrastructure makes Dosi accessible to a broader audience, including those new to the Web3 market.

Strategic Partnerships: Unlocking Unique Services and Digital Experiences

Line Next is actively exploring new partnerships to expand Dosi's offerings of unique services and digital products. These partnerships aim to connect more users with the Web3 revolution and create immersive experiences exclusive to the Dosi platform.

Conclusion

Line Next's Dosi has emerged as a transformative force in the digital market, seamlessly integrating Web3 technology with existing web features to cater to the evolving needs of discerning users. By simplifying the NFT concept, offering a diverse range of digital products, addressing payment complexities, and focusing on user-centric services, Dosi has paved the way for widespread Web3 adoption and immersive digital experiences. As the market continues to grow exponentially, Line Next's commitment to innovation and user satisfaction positions Dosi as a leading player in shaping the future of digital commerce.