Donald Trump's Meme Coin Trump TRUMP/USD Expands Use Cases as Merchants and Travel Booking Platform Begin Accepting It

Online stores selling Trump-branded products and the travel website Travala have integrated TRUMP payments, providing holders with more real-world use cases

Several merchants and a travel booking platform have begun accepting Donald Trump's meme coin (CRYPTO: TRUMP) as a payment method, expanding its use cases beyond speculation.

According to a Bloomberg report, online stores selling Trump-branded products and the travel website Travala have integrated TRUMP payments, offering holders increased real-world utility for the token.

Retailers offering Trump-themed merchandise, such as watches, fragrances, and sneakers, have enabled TRUMP as a checkout option. These transactions are processed via Solana (CRYPTO: SOL) Pay, a tool that facilitates payments using Solana-based tokens.

The move aims to provide a practical purpose for the cryptocurrency beyond trading, potentially boosting its adoption among consumers.

In addition to retail, the travel booking site Travala has also embraced the token. As of Jan. 22, users can now pay for flights and hotel reservations using TRUMP, marking another step toward its wider acceptance.

Rising Market Activity, Meme Coin Status: Since its launch, TRUMP has witnessed a surge in market activity, quickly ascending to become among the most-traded cryptocurrencies. At its peak, the token held the 14th position in market capitalization.

However, like many meme coins, it has experienced volatility and has since dropped to the 32nd spot, with a market cap of $5.5 billion and daily trading volumes exceeding $2.4 billion.

While meme coins often lack fundamental use cases, the increasing number of businesses accepting TRUMP suggests a shift toward practical applications. Whether this trend will sustain long-term adoption remains uncertain, but the coin's growing utility could drive continued interest in the market.

The launch of the TRUMP token was organized by CIC Digital, a group linked to the Trump campaign, which had previously introduced branded NFTs and merchandise.

A recent analysis from Bernstein revealed that insiders connected to CIC Digital control 80% of the token’s total supply. The report pointed out that this level of insider ownership raises concerns about potential market manipulation, particularly the risk of a large-scale sell-off that could negatively impact other investors.

Bernstein's report emphasized that the rapid surge in the token's market value, combined with the concentrated supply in insider hands, puts significant pressure on its price stability.

Although the crypto community initially responded positively to the token's launch, the report also suggested that a high-profile political figure engaging with digital assets in this way could accelerate regulatory scrutiny.

It warned that such involvement may prompt policymakers to introduce new regulations for the crypto industry.