Cryptocurrency market maker Keyrock is launching a new entity in the U.S. and opening an office in New York

Robert Valdes-Rodriguez, Keyrock's chief commercial officer, will lead the development of the New York business, the company said.

Keyrock, a cryptocurrency market maker, is launching a new entity in the U.S. and opening an office in New York, the company said in a press release on Tuesday.

The Keyrock U.S. entity will be subject to the same regulations as traditional financial institutions, the statement noted.

Robert Valdes-Rodriguez, Keyrock’s chief commercial officer, will lead the development of the New York business, the company said.

Valdes-Rodriguez has more than 25 years of experience in senior management roles at traditional finance institutions, including ABN AMRO, Scotiabank and Credit Agricole.

Improving regulatory clarity in the U.S. is expected to lead to a boom in digital assets. The administration of President Donald Trump has seen the Securities and Exchange Commission (SEC) form a new crypto task force and Commissioner Hester Peirce leading the charge to draft new regulations for the industry.

"The U.S., as the largest capital market in the world, is a natural fit for our ambitions to eventually become one of the largest players in global financial markets," said Kevin de Patoul, CEO of Keyrock.

Keyrock was founded in Brussels in 2017 and has existing entities in Belgium, the U.K., Switzerland and France.

The crypto market maker provides liquidity to over 85 centralized and decentralized trading venues globally. The firm has 170 employees and operates across 37 countries.