Crypto.com and Accor Introduce Revolutionary Partnership, Enabling Users to Convert Cryptocurrency into Points for Travel

Crypto.com has introduced a revolutionary new partnership with Accor's loyalty program, ALL, whereby users can convert their cryptocurrency into points

Crypto.com users can now convert their cryptocurrency into ALL - Accor Live Limitless loyalty points, enabling them to use their digital assets for hotel bookings and travel reward redemptions.

The service is initially launching in the UK, EU, and Switzerland, with plans to expand to additional international locations in the future. Crypto.com users will be able to convert over 20 cryptocurrencies - including Bitcoin ($BTC), Ethereum ($ETH), or its own Crypto.com Coin ($CRO) - into loyalty points for stays at over 5,600 hotels throughout more than 110 countries in the world.

Crypto Meets Travel in Complete Intermix

Crypto.com’s President and Chief Operating Officer Eric Anziani commented on this feat:

“We are proud to have reached this milestone and to be working alongside ALL to bring crypto into everyday life. This collaboration is a testament to our long-term vision, and we look forward to continuing to explore new possibilities together, including the future redemption of ALL Rewards points in cryptocurrencies.”

Mehdi Hemici, Chief Loyalty and E-commerce Officer at Accor, had this to say about the alliance:

“This alliance opens up new possibilities for Crypto.com users, allowing them to unlock access to the unique experiences and benefits offered by Accor's hotel portfolio. Together, we aim to create more frictionless solutions for travelers, enabling them to fully enjoy their journeys and utilize their assets in the way that best suits their cryptocurrency preferences.”

To celebrate the launch of this program, Crypto.com members will receive 10% cashback on every conversion of cryptocurrency to loyalty points, starting today.

The latest feature is now available within the Crypto.com application, enabling users to convert their existing cryptocurrency holdings into loyalty points based on their ALL membership numbers. This integration marks a significant step towards bridging the gap between cryptocurrencies and the real world, allowing users to unlock more ways of using their digital assets to travel.