In 2025, corporate Bitcoin investment has gone to heights richer than ever. Public companies are increasingly adopting and holding Bitcoin as a treasury reserve asset.

Public companies are increasingly adopting and holding Bitcoin as a treasury reserve asset, a trend that has reached unprecedented levels in early 2025. Among the frontrunners in this endeavor is Strategy Inc., formerly known as MicroStrategy. At present, the company’s treasury reserves consist of an incredible 506,137 BTC, valued at over $44.2 billion at current prices. These holdings account for about 2.5% of Bitcoin’s circulating supply and nearly 84% of the combined total reserves held by the ten largest public companies.
The powerhouse act for Strategy Inc. in further pushing its efforts in accumulating more Bitcoin comes from strategic moves made by Executive Chairman Michael Saylor. Since 2020, Saylor has been a vocal supporter of Bitcoin adoption, and Strategy Inc. has executed a series of initiatives to increase its BTC holdings. These strategies have included calculated debt offerings and equity sales, all performed in pursuit of the firm’s overarching goal of maximizing Bitcoin accumulation.
Another company making huge gains in the field of Bitcoin investments is Marathon Digital. The largest Bitcoin miner holds 26,842 BTC and uses its operating efficiency to build reserves without purchasing them in a market transaction.
While Tesla Inc. has been trimming down its crypto investments since 2022, it still has 11,509 BTC on its balance sheet. Other major participants contributing to this trend include Coinbase Global, Block Inc., and Hut 8 Mining. As the market expands, it will be interesting to see how these companies adjust their positions further.
Interestingly, newcomers like Tokyo’s Metaplanet are also following in the footsteps of Strategy Inc. and making significant strides in bitcoin accumulation. Among smaller companies, Brightwing Inc., CIM Holding A/S, and Harvest Technology Group are notable for their relatively large bitcoin holdings, further highlighting the diverse participation in this emerging asset class.
As companies from diverse industries and sizes engage in bitcoin investment, it showcases the rapidly evolving nature of corporate finance and mainstream adoption. Each company prioritizes bitcoin investment for different reasons, ranging from short-term operational needs to long-term financial sustainability strategies.
This analysis is written by AnushriVarshney2613 and published on March 29 on TradingView.
According to the Bitcoin price prediction and insights from the news about corporate Bitcoin investment, particularly MicroStrategy Bitcoin holdings, the future direction of BTC/USD will depend on whether it manages to break above the Fib 61.8% level, currently acting as resistance, or experiences a breakdown from the support at the 200-week MA.
For traders to succeed in this volatile market, they need to keep a close track of these critical levels, as they present significant timing opportunities for entering and exiting trades in alignment with the broader market trends and investor sentiment.