CoinMarketCap.com lists new meme coin Cocoro (COCORO), based on the original Doge meme's IP

The coin's debut coincided with a blog post from Atsuko Sato, the owner of the late Kabosu—the Shiba Inu that inspired Dogecoin—introducing her newly adopted 10-year-old rescue dog, Cocoro.

The group behind the intellectual property of the original Doge meme has launched a new meme coin named Cocoro (COCORO), which went live on Base, the Ethereum (CRYPTO: ETH) layer-2 network developed by Coinbase (NASDAQ:COIN).

What Happened: The coin's launch coincides with a blog post from Atsuko Sato, the owner of the late Kabosu—the Shiba Inu that inspired Dogecoin—introducing her newly adopted 10-year-old rescue dog, Cocoro. IP around Cocoro is being officially managed by Own the Doge.

"After the passing of my beloved Kabosu, I've decided to open a new chapter in my life and welcome a new furry friend into my home," Sato wrote in the post. "This spring, I've adopted a 10-year-old rescue dog named Cocoro."

The post further stated that the name Cocoro is derived from the Japanese word "kokoro," which translates to "heart." It is meant to embody the essence of love, joy, and the interconnectedness of all beings.

"As I embark on this new journey with Cocoro, I'm filled with gratitude for the incredible memories we shared with Kabosu, and I'm excited to create new and lasting moments with my new companion," Sato added.

Earlier this year, Own the Doge also launched its DOG token on Base, aiming to provide a formal IP foundation for the meme coin.

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The dog-themed cryptocurrency started with a playful spin on Bitcoin in 2013, with the founders aiming to create a cryptocurrency that people could enjoy and relate to.

The founders chose the Shiba Inu breed for its unique appearance and playful personality, which they felt aligned with the spirit of Dogecoin. They then contacted Sato, who granted them the rights to use the Kabosu photo for their project.

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The project was met with enthusiasm from the crypto community, and DOG quickly became one of the most popular new tokens on Base. It is currently trading at $0.000318, up 15.48% in the past 24 hours.

The founders of Own the Doge are now working on integrating the DOG token into the broader Web3 ecosystem and exploring new and innovative ways to engage with the crypto community.

Later this year, Own the Doge will also be launching a new NFT collection featuring Kabosu and other Shiba Inu dogs. The NFTs will be sold on OpenSea and other major NFT marketplaces.

The goal of the NFT collection is to raise money for animal shelters and rescue organizations. It will also be used to create a community-driven initiative that will support the adoption of Shiba Inu dogs.

"We are incredibly grateful for the support that the crypto community has shown us," said one of the founders of Own the Doge. "We are excited to continue creating projects that will bring joy and positivity to the world."

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