Coinbase Gives purrLabs the Green Light to Establish a New Creator Fund Leveraging the Mr. Miggles Brand

First introduced during Coinbase's NFT campaign in early 2024, Mr. Miggles, a slightly grumpy yet irresistibly adorable feline with its iconic tongue playfully sticking out, captured the hearts of millions in a fun and cheeky marketing campaign video.

Coinbase has approved the establishment of a new Creator Fund by purrLabs, Inc., a California-based Web2/Web3 next-generation entertainment company, centered around the Mr. Miggles brand.

Best known for his appearance in Coinbase's early 2024 NFT campaign, Mr. Miggles is a slightly grumpy yet irresistibly adorable feline with its iconic tongue playfully sticking out. Appearing in a fun and cheeky marketing campaign video, Mr. Miggles quickly captured the hearts of millions.

The campaign's success also sparked the creation of a tribute meme coin, which demonstrated remarkable organic growth, amassing over 175,000 holders and 90,000 on social media within 4.5 months and establishing Mr. Miggles as a symbol of community-driven innovation.

The coin's success also led to its listings on more than 30 cryptocurrency exchanges, which was facilitated by partnerships with industry leaders like Magic Eden, and many more that will be announced soon.

“This groundbreaking collaboration marks a pivotal moment in the convergence of Web2 and Web3. At purrLabs, we're committed to nurturing innovation through the Mr. Miggles brand by enabling creators to tap into new forms of expression and growth. A portion of the Miggles-related revenue that flows to purrLabs will fund builders, artists, musicians and other creators." said Kousuke Tominaga, Chief Executive Officer at purrLabs.

Moving forward, purrLabs will continue to shape the future of meme culture with plans to expand Mr. Miggles' reach globally, participating in upcoming major events in 2025 like NFT Japan and NFT Paris under its Meme World Order (MWO) initiative to bring together iconic meme IPs from both Web2 and Web3 under one umbrella.

Additionally, purrLabs is set to explore new frontiers, including the launch of smart toys and other innovative products, ensuring that Mr. Miggles becomes an integral part of both digital and physical experiences for fans worldwide.

About purrLabs

purrLabs, Inc. is a Web2/Web3 next-generation entertainment company, that works with IPs that we know and love, to bridge physical and digital worlds, future-proofing and monetizing popular brands, while unlocking new opportunities for existing communities.

Website: www.purrlabs.io

X: https://x.com/purrlabs

Contact

Founder & Head of Global Relations

Rachel Brissenden

purrLabs Inc.

rachel@purrlabs.io