The character, created by illustrator Phillip Banks in 2023, features an anthropomorphic brown dog dressed in a baggy sweater, jeans, red sneakers
CHILLGUY, a meme token that started trending on Pump.fun, has seen an astronomical rise in value, surging 1,000 times in just four days. The token, which features an anthropomorphic brown dog dressed in a baggy sweater, jeans, red sneakers, and sporting a relaxed “don’t care” smile, has captivated the crypto community with its simple yet relatable design and laid-back “Buddhist attitude.”
Created by illustrator Phillip Banks in 2023, CHILLGUY initially became a viral hit on TikTok due to its charm and personality, which resonated particularly well with younger audiences. The character quickly gained immense popularity, drawing comparisons to meme icons like PEPE the Frog.
Unlike other meme tokens that are based on accessorized animals, CHILLGUY's appeal is more organic and stems from its vivid personality, which has attracted attention without the need for excessive promotion or gimmicks. This unique aspect of CHILLGUY has played a crucial role in its enduring charm and sustained momentum.
The token's price soared rapidly, with moments of volatility as its market cap crossed the $500 million mark following a CHILLGUY-themed post by the President of El Salvador. CHILLGUY's creator expressed concerns over brands using the image for trends, especially in connection with “shitcoins.” Elon Musk also retweeted a CHILLGUY concept, and Azuki's founder joined in, boosting exposure further. A community donation wallet was set up to support the illustrator.
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