Charles Schwab, with $10 trillion AUM, is launching spot crypto trading, sending Bitcoin price toward $100,000.

Bitcoin may be on the verge of a new bullish cycle as financial powerhouse Charles Schwab, managing over $10 trillion in assets, prepares to launch direct spot crypto trading.

Financial behemoth Charles Schwab, managing over $10 trillion in assets, is preparing to launch direct spot crypto trading, setting the stage for a new bullish cycle for Bitcoin.

During its 2025 Spring Business Update, Schwab CEO Rick Wurster confirmed that the firm is “on a great path” to offer digital asset trading within 12 months, pending regulatory clarity.

This strategic move could bring substantial capital inflows into Bitcoin and other major tokens.

Schwab’s optimism follows a period of rapid growth in crypto user interest. Old-generation brokerages are finally entering the crypto market in response to rising user demand.

At the onset of 2024, the firm’s foray into crypto was largely focused on futures and ETFs, catering to a specific segment of investors. However, with the introduction of spot crypto, Schwab will be opening its platform to a broader range of digital currencies, allowing for direct purchase and sale.

Currently offering crypto-linked ETFs and Bitcoin futures, Schwab aims to expand into spot markets amid a surge in demand: the company reported a 400% increase in traffic to its crypto-focused content, with 70% of visitors being potential new clients.

“We’re hopeful and likely to be able to launch direct spot crypto in the next 12 months,” said Wurster, signaling readiness to capture first-mover advantage among traditional brokerages.

Analysts suggest Schwab’s entry could mirror the market impact of BlackRock and Fidelity’s ETF launches in early 2024, setting the stage for renewed institutional interest and potential price surges.

Bitcoin price forecast today suggests a potential surge toward $100,000 as institutional optimism grows and Bitcoin’s technical structure shows promise.

The daily chart shows BTC/USD trading at $85,067, slightly above the midline of the Bollinger Bands at $82,811. This indicates a stabilization phase after recovering from April’s mid-month sell-off.

The tight candlestick range near the upper Bollinger Band boundary at $87,659 shows consolidation with an upward bias, suggesting accumulation ahead of a breakout. Volume remains modest at 9,670, while the Average Daily Range (ADR) of 3.06 shows compression following the volatility spike on April 9, typically a precursor to directional expansion.

If bulls manage to keep the price above the $82,800 support level, then the path toward $90,000 and ultimately $100,000 becomes increasingly clear, especially amid positive news like Schwab's $10 trillion move into spot crypto trading. A daily close below $82,000 could expose BTC price to a short-term pullback toward $78,000, the lower Bollinger Band limit, risking deeper correction.