Charles Schwab Corp CEO Rick Wurster is reportedly eyeing an April 2026 launch window to provide spot Bitcoin (BTC) trading services to Schwab clients.

According to RIABiz, Wurster cited a 400% increase in traffic to Schwab's crypto website as evidence of investor interest in digital assets.

Charles Schwab Corp (NYSE:C) CEO Rick Wurster is reportedly eyeing an April 2026 launch window to provide spot Bitcoin (BTC) trading services to Schwab clients, according to a report by RIABiz.

During a recent conversation with advisors at the Charles Schwab Impact Conference, Wurster said the company would ideally like to begin offering the service in April 2026, the report stated.

The news comes as the financial services firm continues to move into the digital asset space, and adjust its offerings to meet the evolving needs of its client base.

At the conference, Wurster highlighted a 400% increase in traffic to Schwab's crypto website as evidence of investor interest in digital assets. The CEO predicted: "I think we'll see a lot more of that, and I think the company will be able to handle it."

The Schwab CEO's comments come as traditional financial (TradFi) institutions are increasingly adopting crypto products and offering services that blur the line between the digital asset world and TradFi.

Earlier this year, following the re-election of Donald Trump in the United States, Wurster said the financial services company anticipates a much better regulatory environment to expand its digital asset services.

In a November 2024 interview with Yahoo Finance, Wurster said the company was happy to provide services to clients who want to trade digital assets, but it was waiting for a positive regulatory catalyst.

"We're going to try to get there," he said at the time. "We're going to keep working on it. But in the meantime, we're going to service our clients the best we can."

Wurster also said he did not own any cryptocurrency, adding that he felt "silly" for not investing in the nascent asset class as it has continued to provide outsized investment gains.

Earlier in January, Charles Schwab partnered with the Trump Media and Technology Group (TMTG) to provide customized exchange-traded funds and cryptocurrency services for the upcoming "Truth.Fi" service.

The partnership will see the two companies collaborate to integrate financial services into TMTG's flagship products, including the Trump-branded social media platform, Truth Social, and the company's streaming service, according to a joint statement.

Truth.Fi will encompass digital assets and traditional financial services as a proposed alternative to the legacy banking system.

"We're tying to build something new and different, and we're really excited about it," said Devin Nunes, TMTG CEO and former House Intelligence Committee member.

"For those who are tired of the woke corporations, the banks, big tech, and the government working together to cancel and censor anyone who has a different viewpoint, join us in building something new and different."

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