Former Brazilian footballer Ronaldinho Gaúcho has launched a new cryptocurrency token called STAR10 on the Binance Smart Chain.

The footballer took to social media to promote STAR10 on Monday, inviting fans to join him in this new venture.

Former Brazilian footballer Ronaldinho Gaúcho has launched a new cryptocurrency token called STAR10 on the Binance Smart Chain.

The footballer took to social media on Monday to promote his new token, inviting fans to join him in this new venture.

"My one and only official token is here! It's time to celebrate greatness, passion and create a legacy together that will never fade. $STAR10 isn't just a token- it's the next chapter of my journey," Ronaldinho announced.

Upon its release, STAR10 experienced an immediate surge in value, soaring over 20% to reach a peak price of $0.2492.

Later, the token was trading at $0.23, reflecting a 13% gain since launch.

The token offers holders various benefits, including access to an AI-powered assistant and signed memorabilia.

With a circulating supply exceeding 82 million tokens, STAR10 has already amassed a market capitalisation of nearly $20 million and a fully diluted valuation of $241 million.

As per data from CoinGecko, its trading volume has surpassed $26 million.

Ronaldinho’s engagement with cryptocurrency has sparked some debate, especially after he hinted at a comeback to the industry in June 2024, urging his fans to embrace digital assets.

However, blockchain investigator ZachXBT highlighted Ronaldinho’s prior connections to questionable crypto ventures, such as World Cup Inu, Atari Chain, Lord Society NFT, and meme coins like WATER and Baby Doge, which he previously promoted alongside Lionel Messi.

One of the most significant scandals involved the 18kRonaldinho project, a cryptocurrency initiative linked to a $61 million pyramid scheme that falsely promised investors daily returns of 2%.

Ronaldinho has maintained his innocence, asserting that his name and image were used without his consent.