Blockchain game publishing platform MixMarvel announced on the 4th that it is strengthening its strategic collaboration with GameFi platform Yeeha Games.

The goal of this collaboration is to popularize Web3 games that incorporate blockchain technology. Specifically, MixMarvel and Yeeha Games plan to expand

Blockchain game publishing platform MixMarvel announced on Monday that it is deepening its strategic partnership with GameFi platform Yeeha Games.

The partnership aims to promote the popularization of Web3 games that incorporate blockchain technology. Specifically, MixMarvel and Yeeha Games will expand the Web3 game ecosystem by fully utilizing each company's strengths in incubation, publishing, and more.

At the center of this ecosystem is MixMarvel's native token, MIX, the company said. "Yeeha Games is a top-tier Web3 game platform that connects the traditional gaming ecosystem with the blockchain gaming ecosystem," a MixMarvel official explained, adding, "As MixMarvel's content and intellectual property (IP) expand, the role of MIX within the Web3 game ecosystem will also grow."

MixMarvel and Yeeha Games are planning to collaborate with major game developers in Korea and Japan for Web3 game development. They are also pursuing partnerships with leading Chinese game companies such as Tencent, NetEase, and miHoYo. "Supporting game developers in the Asia-Pacific (APAC) region is one of the goals of this partnership," a MixMarvel official stated, adding, "We will combine MixMarvel's strengths in game incubation with Yeeha Games' AI-based publishing platform."

The utility of MIX is also set to expand. Through this partnership, MIX will be integrated with Yeeha Games' platform. Yeeha Games' platform supports the Web3 gaming environment across various blockchain networks through its omni-chain hub 'Island 3' and token wallet 'Eha Wallet.'

MIX holders will also receive incentives such as gaming benefits. Specific details on the incentive plans have yet to be finalized. MixMarvel and Yeeha Games are planning to announce the benefits for token holders soon.

"We will integrate MIX into the gaming experience to provide tangible rewards for community participation and activities," a MixMarvel official said.