2024 Binance User Survey: AI Token Expected to Lead New Market Trend

Many users believe that the crypto industry will become more mature and closer to real life in the coming year.

Original Author: Binance

Original Translation: TechFlow

Key Takeaways

Binance recently completed a global user survey where 27,230 users shared their thoughts on the current crypto market and their outlook for 2025.

19.39% of respondents believe that cryptocurrency regulation will be stricter in 2025, while 23.89% are optimistic about the development of AI Token and believe that it will become the main driver of market growth. This shift in opinion may herald wider mainstream adoption and technological innovation.

Nearly 45% of respondents entered the crypto space in 2024, but users' daily trading activity remains high, with 31.09% of users maintaining regular trading.

Among Binance products, spot trading is the most popular, with 25.89% of users using it regularly; followed by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33% respectively.

As 2024 draws to a close, we surveyed Binance users to understand the community’s views and expectations on the future development of cryptocurrencies. The survey attracted more than 27,000 users from six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularity of cryptocurrencies, regulatory changes, and user behavior trends. Here are some key trends revealed in the survey.

Expectations for the crypto market in 2025

Many users believe that the crypto industry will become more mature and closer to real life in the coming year. 19.39% of respondents expect that the regulation of cryptocurrencies will be further strengthened; 16.1% believe that traditional financial institutions and institutional investors will participate more in the crypto market; in addition, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.

AI Token may lead a new market trend

Among emerging fields, AI Token is considered to be the most promising market driver in 2025. 23.89% of respondents said they believe AI Token will become the main force driving market growth, showing that users have high expectations for its future development. Memecoin ranked second with 19.09% support, followed by DeFi Token and Layer-1 Token, accounting for 12.37% and 12.28% respectively. It should be noted that these data only reflect user views, do not represent Binance's official opinions, and do not constitute investment advice.

The most popular crypto assets: Memecoin, Bitcoin, and BNB

Among the crypto assets most commonly held by users, Memecoin topped the list with a holding rate of 16.1%. Bitcoin followed closely behind with 14.44%, while Binance’s own BNB ranked third with 14.23%. Interestingly, BNB’s holding ratio exceeded that of Ethereum (ETH), which accounted for 10.95%. Other mainstream Layer-1 Tokens accounted for a total of 10.38%. This shows that Memecoin is not only a popular asset at present, but also one of the categories that users are most looking forward to in the future.

New users: cautious but active

The survey results show that a large number of new users have entered the crypto market in 2024. Nearly half (45%) of the respondents joined the market in 2024, of which 24.52% entered in the past six months and 20.60% joined in the past year. Although many new users are still in the exploration stage, 41.86% of users have one to five years of trading experience, which reflects the balanced distribution of new and old users in the Binance community.

In addition, 43.97% of users allocate less than 10% of their total assets to cryptocurrencies, while 24.33% of users allocate 10% to 25% of their wealth to crypto assets. It is worth noting that 31.09% of users trade every day, while 22.91% of users trade once a week, indicating that trading activities are still active.

Motivations for users to join the crypto market

The survey also revealed the main reasons why users enter the crypto space. 22.4% of respondents said that the rapid appreciation potential of digital assets is their primary motivation; 18.78% of users are attracted by decentralization and financial independence; in addition, 17.16% of users believe that the speed and convenience of cryptocurrency transactions are important factors that attract them.

Binance Product Usage Preferences

The survey shows that Binance spot trading is the most popular product among users. Among the 27,00