Binance Alpha Officially Lists and Launches Three $BROCCOLI Tokens Inspired by Changpeng Zhao's Dog

Since the reveal of the dog’s name, a hundreds of tokens have been created on various blockchains. These memecoins have collectively collected over $2 billion

Binance Alpha, a pre-selected token listing platform operated by cryptocurrency exchange Binance, has officially listed and launched three Broccoli ($BROCCOLI) tokens.

These memecoins are inspired by Changpeng Zhao’s dog named Broccoli, and the listing announcement on Wednesday, February 19, 2025, has created a buzz within the crypto community.

Since the reveal of the dog’s name, hundreds of tokens have been created on various blockchains.

Collectively, these memecoins have gathered over $2 billion in combined market value across different blockchains, as confirmed by Wu Blockchain.

Of the tokens created, three have been listed on Binance Alpha. The addresses of the three tokens are provided below. Notably, all three tokens are built on the BNB Chain ecosystem.

Following the announcement, a price surge is expected for the tokens, and significant price increases could be observed for all three memecoins in the upcoming hours.

Binance Alpha’s Role in Memecoin Trends

Binance Alpha is a program designed to identify tokens with strong community support, and in the case of $BROCCOLI, its organic social momentum was a key listing factor.

The platform aims to enhance transparency in token listings, although critics argue that this approach may legitimize highly speculative assets.

This follows Binance’s accidental promotion of another memecoin, Test (TST), which surged around 300% after CZ humorously endorsed a tutorial token created by the BNB Chain team.

Market Impact of $BROCCOLI Listing and Risks

The Broccoli phenomenon highlights the growing influence of memecoins in the market, currently accounting for 10-15% of total crypto trading volume according to CoinGecko.

However, analysts caution that 70% of these memecoin tokens are rug pulls or operate without verified contracts, and only 5% sustain valuation beyond 48 hours.

CZ has repeatedly emphasized his lack of involvement in any projects, stating that memecoins are community-driven initiatives.

“I am not launching any coins- focus on building real products,” CZ said on X.

The selected tokens have garnered attention due to their strong backing from Binance Alpha, but memecoins inherently pose a question regarding long-term sustainability.