BetCity Adds Cherry Play to Its Roster of Content Partners

BetCity, a well-known online casino operator in the Netherlands, has added Cherry Play to its expanding roster of content partners.

Online casino operator BetCity has further bolstered its content offering by adding Cherry Play to its roster of partners.

The deal will see Cherry Play’s portfolio of games made available to BetCity players in the Netherlands.

Established game studio Cherry Play, which is led by industry veteran Olga Bajela as CEO, has attracted attention with its innovative commercial model.

In a departure from the typical revenue share model, BetCity will pay a license fee to access and distribute Cherry Play’s content.

Having made its market debut in December, Cherry Play has already launched a range of classic slot titles, including Multi Banks, Super Coin, and the Golden Cherry Jackpot system.

These games are now available to BetCity players, with more titles set to be added as they are developed by the studio.

The games are built on Bragg Gaming’s technology stack, ensuring high-quality content and seamless integration for operators.

Cherry Play’s ambition to disrupt the iGaming market is evident in its unique commercial model and innovative game offerings, with plans for licensing beyond the Netherlands.

Commenting on the partnership, Bajela said: “BetCity needs no introduction. This is one of the most successful online casino brands in the Netherlands and we are thrilled to see our first run of slot games land in its lobby.

“Studios live and die on the quality of their games, and that’s why we are committed to producing high-quality slots helped in part by the capabilities of the Bragg Gaming platform. But we also believe there are other areas in need of innovation and that’s why we offer a unique subscription model.

“We believe this combination of top-notch content and a smart commercial offering makes working with Cherry Play a no-brainer for operators in the Netherlands and soon, beyond.”